U tweetove putem weba ili aplikacija drugih proizvođača možete dodati podatke o lokaciji, kao što su grad ili točna lokacija. Povijest lokacija tweetova uvijek možete izbrisati. Saznajte više
1/
He almost got it right …
Earlier this week, @max_read’s @NYMag feature lit up the internet #marketing world.
Fake:
Metrics
People
Businesses
Content
Politics
And, fake “ourselves”http://nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.html …
2/
The 2k-word bomb pulled the pin with two unsealed indictments “dubbed Methbot and 3ve” and what @nytimes called “the Inversion”: an inflection point where bots would be regarded as human and human as fake … at least by analytics platforms.https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html …
3/
“Studies generally suggest,” wrote @max_read, “that year after year, less than 60 percent of web traffic is human.”
Though uncited, that number looks to be drawn from a series of @Incapsula_com’s reports the latest of which was released in 2016:
https://www.incapsula.com/blog/bot-traffic-report-2016.html …pic.twitter.com/8vu6mWcM5e
4/ Behind all things “fake,” lay a more troubling thesis than ads and bots: “What’s gone from the internet, after all, isn’t ‘truth,’ but trust: the sense that the people and things we encounter are what they represent themselves to be.”
5/
Three thoughts:
First, responses to the article have been telling …
@Chronotope’s thread — Director of Ad Tech at @washingtonpost — read like a magnum opus to fake and it’s well worth a trip down the rabbit-hole.https://twitter.com/Chronotope/status/1078003966863200256 …
6/
Though near exhaustive, let me add …
Fake reviews
Oddly enough, fake “sponsored” posts from would-be influencerhttps://www.theatlantic.com/technology/archive/2018/12/influencers-are-faking-brand-deals/578401/ …
7/
To nobody’s surprise – fake media mentions:
https://theoutline.com/post/2563/how-brands-secretly-buy-their-way-into-forbes-fast-company-and-huffpost-stories …
https://theoutline.com/post/2978/these-are-the-people-paying-journalists-to-promote-brands-in-articles …
via @outline
8/
Even what we might call fake branding (though this one is pretty transparent and, admittedly, part of @brandless’ whole shtick)
https://theoutline.com/post/6698/brandless-brands-instagram-ads-capitalism …
^^ Phenomenal read by @william_partin BTW, also via @outline
9/
In a RT of @Chronotope’s dissertation, @herrmanndigital responded:
https://twitter.com/herrmanndigital/status/1078320177731624960 …
(Well played, sir)
10/
But @CaseyA’s retort had to be my favorite 
https://twitter.com/CaseyA/status/1078707951337172992 …
11/ Second, to get personal: (1) I bought my first 5k Twitter followers six years ago (2) That’s a lie … it was actually 10k (3) And, I used to fake my way onto the homepage of Mashable via $15 Facebook engagement ads targeted at non-Western audiencespic.twitter.com/dE3cD2SN2X
12/
Even the engagement on this thread is “faked”
at the “engagement” pods I dropped a link to the first tweet into (I told you it was gonna get meta around number twelve)pic.twitter.com/gmjR8DNXXO
13/ “Orwell [in <i>1984</i>] warns that we will be overcome by an externally imposed oppression. But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history.”
14/ “As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.” “In short, Orwell feared that what we fear will ruin us. Huxley feared that what we desire will ruin us.” — Neil Postman, Amusing Ourselves to Death
15/
(The last two tweets were also fake. I’ve never read Amusing Ourselves to Death. But, “Thank you, @goodreads,” for making it easy to act like I have.)https://www.goodreads.com/work/quotes/2337731-amusing-ourselves-to-death-public-discourse-in-the-age-of-show-business …
16/
Why?
Because — third — the internet didn’t invent “fake.” The internet didn’t invent any of the vices it’s so often called to account for.
All the internet did was democratize and streamline it for the rest of us.
https://observer.com/2016/11/we-dont-have-a-fake-news-problem-we-are-the-fake-news-problem/ …
^^ @RyanHoliday
17/
@max_read’s closing line almost gets it right:
“Otherwise we’ll all end up on the bot internet of fake people, fake clicks, fake sites, and fake computers, where the only real thing is the ads.”
18/ Amidst “fake,” it’s not the ads that are real. It’s us. If anything, bots aren’t making us less human. We’re all the more human because of them. I for one welcome our new bot overlords … just so long as the endorphins keep flowing.
19/
I can’t remember what sparked this thread ... just rediscovered it somewhat accidentally. The timing couldn’t have been more perfect.
(Sometimes I amuse me 
)
Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.
