Stories about health, science and environment should be written for the public, not for scientists, doctors, investors or policymakers. They must be written in clear language free of jargon. Ask yourself: Would people talk about this story at the dinner table? #APStyleChat
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I believe it was @jameshamblin who once said writers should approach these stories as if their readers are smarter than them—just not about this particular subject. Which is terrific advice. twitter.com/APStylebook/st…