ANAmarketersOvjeren akaunt

@ANAmarketers

The official account of the ANA, America's largest marketing trade org. and the center of the marketing universe. Fueling brand and business growth since 1910.

New York, NY
Vrijeme pridruživanja: rujan 2008.

Tweetovi

Blokirali ste korisnika/cu @ANAmarketers

Jeste li sigurni da želite vidjeti te tweetove? Time nećete deblokirati korisnika/cu @ANAmarketers

  1. 12 key takeaways from the first-ever conference:

    Poništi
  2. Adam Cooper, SVP of marketing at , shares insight into how his brand moves fast and thinks big to stay ahead of the curve:

    Poništi
  3. Adam Buhler, SVP and experiential lead at , explores predictions, trends, and the potential of AI as related to content, creativity, and customer experience:

    Poništi
  4. For B2B brands, a strategy aimed at individual buyer identities is increasingly effective in sharpening account-based marketing efforts:

    Poništi
  5. CPG giant deploys an ambitious sustainability plan to protect the environment, cut waste, and better distinguish its brands. Virginie Helias, P&G's chief sustainability officer, discusses that program here:

    Poništi
  6. Last year, launched their "Share Summer" campaign to bring attention to the time of year when underprivileged children are most hungry. Jill Davis, SVP of corporate partnerships, shares more on that campaign and how it has succeeded so far:

    Poništi
  7. Spurred by consumer brands, B2B marketers are accelerating their streaming media efforts. Here are some of the lessons that have been learned and plans for the future:

    Poništi
  8. Marketers' overreliance on data has come at the expense of long-term planning and creativity. It's time to find a better balance:

    Poništi
  9. How does a futurist prep for the future? In this Q&A, self-described futurist Sheryl Connelly offers four pieces of guidance for marketers trying to prepare themselves and their businesses for the unknowable future:

    Poništi
  10. Attempting to alter corp. processes can be daunting at best. But that's exactly what tasked Coleman Raymond with when she was put in charge of transforming company Agency Strategy and Operations Practices. She discusses how she did it here:

    Poništi
  11. How brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s are using brand magnetism to build lasting connections with their core consumers:

    Poništi
  12. The first shoe of California's privacy law has dropped. Now marketers are scrambling to avoid being crushed by the second. Here's what you need to know about the California Consumer Privacy Act:

    Poništi
  13. How legacy CPG brands companies adopt a startup mindset -- from creating opportunities to datamining -- and act like a Direct-to-Consumer brand:

    Poništi
  14. Today's teen girls are feeling their power. Here's how marketers can appeal to the cohort:

    Poništi
  15. How AI-Enabled Technology is Rapidly Transforming the Personalization of Retail:

    Poništi
  16. How will shopping change in the future? Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Read more here:

    Poništi
  17. In its largest-ever global campaign, wants to inspire play by seeing the world through the eyes of children. Remi Marcelli, SVP and head of LEGO's in-house creative agency shares more on that here:

    Poništi
  18. Attend and you'll hear Denise Karkos, CMO at Sirius XM + Pandora, discuss what it takes to build a solid analytics foundation within an organization that drives a competitive advantage. Save your seat by registering now:

    Poništi
  19. To tap into popular culture, brands like , , and are turning to directorial icons like Spike Lee because they help define it:

    Poništi
  20. With record-breaking attendance and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees:

    Poništi

Čini se da učitavanje traje već neko vrijeme.

Twitter je možda preopterećen ili ima kratkotrajnih poteškoća u radu. Pokušajte ponovno ili potražite dodatne informacije u odjeljku Status Twittera.

    Možda bi vam se svidjelo i ovo:

    ·