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12 key takeaways from the first-ever
#ANAinfluencermarketing conference: http://bit.ly/2QZntmx pic.twitter.com/4F8UP3nG2i
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Adam Cooper, SVP of marketing at
@Wonderful, shares insight into how his brand moves fast and thinks big to stay ahead of the curve: http://bit.ly/3198Mku#ANAbrandpic.twitter.com/wOA6ZQZ5Ve
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Adam Buhler, SVP and experiential lead at
@Digitas, explores predictions, trends, and the potential of AI as related to content, creativity, and customer experience: http://bit.ly/2GuMEaN pic.twitter.com/wOw7ngvtAy
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For B2B brands, a strategy aimed at individual buyer identities is increasingly effective in sharpening account-based marketing efforts: http://bit.ly/2OpadpR pic.twitter.com/bxBBdtuEjt
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CPG giant
@ProcterGamble deploys an ambitious sustainability plan to protect the environment, cut waste, and better distinguish its brands. Virginie Helias, P&G's chief sustainability officer, discusses that program here: http://bit.ly/37G4q6v pic.twitter.com/AmBRkrF1fc
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Last year,
@nokidhungry launched their "Share Summer" campaign to bring attention to the time of year when underprivileged children are most hungry. Jill Davis, SVP of corporate partnerships, shares more on that campaign and how it has succeeded so far: http://bit.ly/38063fE pic.twitter.com/irZuxCosBL
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Spurred by consumer brands, B2B marketers are accelerating their streaming media efforts. Here are some of the lessons that have been learned and plans for the future: http://bit.ly/30UCIRr pic.twitter.com/QWQYsNde26
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Marketers' overreliance on data has come at the expense of long-term planning and creativity. It's time to find a better balance: http://bit.ly/3075Rbm pic.twitter.com/6DZHZcuyzf
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How does a futurist prep for the future? In this Q&A, self-described futurist Sheryl Connelly offers four pieces of guidance for marketers trying to prepare themselves and their businesses for the unknowable future: http://bit.ly/2uhqqGv pic.twitter.com/xWqc5mIV8Y
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Attempting to alter corp. processes can be daunting at best. But that's exactly what
@IHGCorporate tasked Coleman Raymond with when she was put in charge of transforming company Agency Strategy and Operations Practices. She discusses how she did it here: http://bit.ly/2tZPkud pic.twitter.com/f10GDGEzcw
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How brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s are using brand magnetism to build lasting connections with their core consumers: http://bit.ly/2QXzbOM pic.twitter.com/IH5PJtCmQs
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The first shoe of California's privacy law has dropped. Now marketers are scrambling to avoid being crushed by the second. Here's what you need to know about the California Consumer Privacy Act: http://bit.ly/2QOXZqW pic.twitter.com/2TFlU5w1g9
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How legacy CPG brands companies adopt a startup mindset -- from creating opportunities to datamining -- and act like a Direct-to-Consumer brand: http://bit.ly/2SlhEzx pic.twitter.com/BxpIHtHHMy
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Today's teen girls are feeling their power. Here's how marketers can appeal to the cohort: http://bit.ly/39TtmcC pic.twitter.com/atVDHoFqUU
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How AI-Enabled Technology is Rapidly Transforming the Personalization of Retail: http://bit.ly/2TzAQvJ pic.twitter.com/7CFhdDG8LQ
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How will shopping change in the future? Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Read more here: http://bit.ly/2sP83s0 pic.twitter.com/c91knkFEDb
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In its largest-ever global campaign,
@LEGO_Group wants to inspire play by seeing the world through the eyes of children. Remi Marcelli, SVP and head of LEGO's in-house creative agency shares more on that here: http://bit.ly/2vmhBvl pic.twitter.com/MyqTfztunL
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Attend
#ANAdatamasters and you'll hear Denise Karkos, CMO at Sirius XM + Pandora, discuss what it takes to build a solid analytics foundation within an organization that drives a competitive advantage. Save your seat by registering now: http://bit.ly/31lJ0JO pic.twitter.com/h78SWamkxV
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To tap into popular culture, brands like
@Budweiser,@ChipotleTweets, and@Apple are turning to directorial icons like Spike Lee because they help define it: http://bit.ly/37Pku6k pic.twitter.com/T6XSgPA1hI
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With record-breaking attendance and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees: http://bit.ly/2FBVUJQ
#ANAmasterspic.twitter.com/CigAkaAov1
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