Ashley Howland

@AHowland

Mother. Music lover. Movie junkie. Dallas by way of Monroe, Louisiana. Multi-channel content director for . These tweets are my own, not employer's.

Dallas, TX
Joined February 2009

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  1. Retweeted
    10 Sep 2015

    If you don't give credit, you're taking it.

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  2. 10 Sep 2015

    Content teams: "Find generalists with broad skills, but with a deep vein of passion/specialty."-

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  3. 10 Sep 2015

    "Embrace sprints, not marathons. Move from 'analysis paralysis' to 'test and learn.'"-

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  4. 10 Sep 2015

    "Resist 'audience of one mentality.' Focus on what data tells you-even if you don't identify/agree with it."

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  5. 10 Sep 2015

    "Treat data like air. Don't suffocate yourself in it--it should be circulated and breathed."--

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  6. 10 Sep 2015

    Just saw in concert last night and ran into lead singer today. :)

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  7. 8 Sep 2015

    "Stop creating content and start creating demand." Fantastic workshop by at

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  8. Retweeted
    8 Sep 2015

    Intelligent content is structured content that is both human-readable and machine-processable

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  9. Retweeted
    8 Sep 2015

    "Provide the best answers that exist on the Internet."

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  10. Retweeted
    8 Sep 2015

    Amplifying content is just as important as creating it Must market your marketing!

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  11. Retweeted
    8 Sep 2015

    "It's not about creating content; it's about letting people know the content exists." Market your marketing or no one will see it.

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  12. 8 Sep 2015

    "1.) Think like your audience. 2.) Look for cycles. 3.) Build a hypotheses for the cycle."-->

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  13. Retweeted
    8 Sep 2015

    “I’m too busy…” is code for, “That isn’t relevant.” Relevancy creates time. Present useful content in multiple formats/platforms.

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  14. Retweeted
    8 Sep 2015

    "My customers are too busy to consume my content" -the lie all marketers tell themselves

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  15. 8 Sep 2015

    "Own the consumer journey by thinking about the demand and understanding it intimately."-

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  16. 8 Sep 2015

    "We have to get over our sole dependence on Google Analytics in a vacuum. is the zeitgeist of the web."-->

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  17. 8 Sep 2015

    . is selling us on using as the cornerstone of our strategy. I'm sold.

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  18. 8 Sep 2015

    "Great content marketing is about increasing the size of the market, not your market share." Well said,

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  19. 8 Sep 2015

    .: Want to raise awareness? Buy advertising. Want to generate demand for your product/services? Use content marketing.

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  20. 8 Sep 2015

    Listening to at . Loving his workshop-->Moneyball Marketing: The simple science behind mega content success.

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