Ovi Demetrian Jr

@ovidem

Product designer. Coder of websites and emails. Writer of blog posts about these things, plus some stories. Founded , a CMS for branded emails.

Phoenix, AZ
Joined August 2008

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  1. Pinned Tweet
    25 Oct 2020

    Newsletters are the new zine. Here’s mine.

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  2. Retweeted
    Oct 5

    This approach has served me well as a designer. Stop trying so hard to explain 'design' to people.

    No one cares much about design.
Everyone cares about their problems.
Don’t ask what they need designed.
Ask what problems keep them up at night.
Then use design to help them solve those problems.
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  3. Retweeted
    Oct 6

    Knowing the end state someone should be in and knowing the specific steps they should take next are two very different things. Applies to teaching, advising, UX. Moving forward requires taking steps. Designing those steps requires understanding where the person stands right now.

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  4. Retweeted
    Sep 16

    Wrote a mini-essay on financial independence & "getting into business" "Wake up every day, consumed by “You, Inc”. Have every thought process working towards your north star, building your little empire." You, Inc - Getting Into Business via

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  5. Retweeted
    Sep 15

    Hideyuki Nakayama's glass globe doorknob was made in 2010. It was conceived to refract the scene on the other side of the door in its depths without using cameras, giving a preview of the next room before turning the knob [read more: ]

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  6. Retweeted
    Aug 18
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  7. Retweeted
    Aug 17

    My take on the difference between time and attention. You probably have a lot more of one than you think, and a lot less of the other than you know.

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  8. Retweeted
    Aug 16

    We don't only "do" work. Sometimes we unpack work — figure out what's involved. Sometimes we factor work — pull out things to do separate from the rest. Sometimes we shape work — design an approach that fits our constraints.

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  9. Retweeted
    Aug 5
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  10. Retweeted
    Aug 1

    Just a note of gratitude for the incredible work put into "Story of Us" by . I thought I already had a pretty good idea of how society, culture, and politics worked. Turns out I didn't, but fortunately this series leveled up my understanding!

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  11. Aug 1

    I may be letting out a little frustration in my latest blog post on why I think people aren't getting vaccinated.

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  12. Retweeted
    Jul 25

    I've struggled with all of these. Can you relate? Still, starting to create online is one of the best and most rewarding things I've done.

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  13. Retweeted
    Jul 15

    At the start, writing isn't writing. It's figuring out what to say, where to begin, and how the dots will connect. Same for UI. Somebody can say "sketch a concept for this feature." But at first, sketching isn't sketching. It's figuring out what the thing is supposed to do.

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  14. Jul 11

    “The throughline is examining human questions at a system level, and trying my best to balance the use of quantitative data, qualitative stories, and quintessential intuition in that endeavor.”

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  15. Jul 5

    I’m happy to have released our latest feature as we’ve been working on it conceptually for quite a while. It’s an extension of the modular approach to email design, but for the reuse of content.

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  16. Jul 5

    “It just so happens that the specialty isn’t categorical, it’s situational.”

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  17. Retweeted
    Jul 2

    This was published 109 years ago [read more: ]

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  18. Retweeted
    Jun 27
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  19. Jun 16

    “A dedicated faith in the eventual resolution of a problem, the eventual execution of a concept, and the eventual realization of the right design.”

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  20. Retweeted
    Jun 8

    “You should have your own place in the internet”

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  21. Retweeted
    Jun 2
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