41 Strange on Twitter: "In 1958 director William Castle came up with one of the most famous movie marketing stunts of all time. A certificate for a $1,000 life insurance policy from Lloyd's of London was given to each moviegoer in case they should die of fright during the film… https://t.co/A4fZU6GAKq"

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1. CA‏ @cube47 Apr 26
  Replying to @41Strange
  
  Castle had some seats "electrified" during "The Tingler" and told the audience it was loose in the theater. He was quite the showman.
  
  3 likes
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1. Blakeyrat‏ @blakeyrat Apr 26
  Replying to @41Strange
  
  There was a film in the US that ripped this off but made it a coupon for a free coffin if you die from fright. It wasn't very scary. The Screaming Skull, IIRC.
  
  3 likes
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1. Kevin Jordan‏ @KC4always Apr 26
  Replying to @41Strange
  
  1 like
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1. Alexander Vornoff‏ @DrAVornoff Apr 26
  Replying to @41Strange
  
  One of cinema's most innovative hucksters.
  
  1 like
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1. Liz Lemonade‏ @L1ZLEM0NS Apr 26
  Replying to @41Strange
  
  Castle was the king of gimmicks, and I think he still holds that title to this day!
  
  1 like
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1. Jabroni Kenshin‏ @dhalslims Apr 26
  Replying to @41Strange
  
  @tinfoilfronts
  
  1 like
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1. Col South‏ @OrangeTed2 Apr 27
  Replying to @41Strange
  
  I remember seeing that (for £1000) on a billboard, in London, showing «The Pit and The Pedulum », when I was a kid.
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1. terry sullivan‏ @lastnametaco Apr 26
  Replying to @41Strange
  
  Bagged
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1. xenubarb‏ @xenubarb Apr 26
  Replying to @41Strange
  
  I remember the horror movies that advertised Nurse On Duty for the faint of heart. Good times...good times!
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1. Andrew‏ @brackster81 Apr 26
  Replying to @41Strange
  
  I died and my family got nothing, so I came back to life.
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