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The 3% Conference
@3PercentConf
Diversity = Creativity = Profitability. Join the movement that’s showing the world what’s possible on the other side of radical inclusion.
Everywhere3PercentConf.comJoined August 2010

The 3% Conference’s Tweets

IWM is over. But celebrating ad women lives on.
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For IWD this year, the inimitable @katgordon profiled 7 women in the ad industry today who she believes should be household names & I was lucky enough to be on her list, alongside 6 powerhouses.
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More of this, pls.
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I was invited to speak at Bard and they offered to pay for childcare on top of my honorarium and travel. That has never happened to me before in the twelve years I’ve been a parent/writer making campus visits. That’s some good feminism, @BardCollege.
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Let’s gooooo!!!!!!!
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🚨Breaking - @Ogilvy's Liz Taylor is the highest rated CCO in World Creative Rankings 2023. This is the first time a woman has topped the list. Check out all of the rankings and see where your CCO is placed⬇️ #WCR23 #Marketing #Advertising thedrum.com/insight/2023/0
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Live tweeting about the ads works! Brands are listening. #3percentsb
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It’s been over a decade since we launched our #NotBuyingIt campaign to call out sexism in Super Bowl commercials. When it comes to portraying women in demeaning ways, we’re amazed to see how far we’ve come since 2012! Read the full #NotBuyingIt Report: buff.ly/3DWDke1
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“Jesus on line 5. He’s putting the account up for review.”
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Was that a commercial about Jesus Christ? Yup! The #HeGetsUs campaign spent $20 million on two #SuperBowl ads in an effort to "rebrand" Jesus. The nonprofit behind it is based in Kansas, and funded in large part by Hobby Lobby's founder. kcur.org/news/2023-02-1
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Winning tweet of the night. 👇🏻👇🏼👇🏽👇🏾👇🏿 #3percentsb #SuperBowl #adbowl #brandbowl #jesusdoesnotneedarebrand
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You know what would be better “branding” for Jesus? Using those 100 million dollars on the priorities of Jesus: Feed the hungry Welcome the stranger Care for the sick Liberate the oppressed Love our neighbors Yes, He gets us. We don’t seem to get him. cnn.com/2023/02/11/us/
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