A nominal alternative is no alternative--it must be VIABLE! Which means, among other things, that it must be planned to account for *all* parts of society, *all* kinds of trips. Not just for the rich or the poor. Not just for the elderly or for students. Not just for commuting!
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Design a network specifically tailored to the 9-5 office commute, and you'll find even 9-5 office workers prefer not to use it. Design it for all kinds of trips, and you'll find that plenty of those trips are 9-5 office worker commutes! This applies to other niches
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