When we added service in FY15, ridership went up. But our base fare is just below half the average cost of a trip, and we have flat fares despite our huge service area, so *there is no incentive to pursue higher ridership.*pic.twitter.com/u59XsIU4a5
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I will be amazed if the 25% fare increase offsets the lost fares resulting from drastic cuts in service aka number of possible trips...so we're gonna be staring at even more severe cuts in future. NO GOOD!
Kinda flies in the face of industry best practices but alright
Which part
Raising fares at the same time as cuts to service, generally agencies strive to build a value case around higher fares to show you're getting more for your money
100%, unfortunately MassDOT seems committed to fucking us over and has *required* that we raise fares while in the middle of cuts to service
It wouldn't be a state DOT if they didn't somehow issue contradictory guidance
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