So, when looking at Caltrain and BART, the first priority was to account for why some stations have more riders than others, despite all of them relying on the same service. F&P developed a formula accounting for 87% of this variation, based on the following factors...
You can read the summaries here--I deliberately skipped the SLC study because there is no clarification of what is meant by "transit accessibility," which makes it hard to draw a lesson from: http://www.fehrandpeers.com/docs/0805DirectRidershipForecastingWeb.pdf …
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Remember: increasing frequency increases the total POSSIBLE trips that can be made--in a busy system, it follows the principle of induced demand, and encourages many trips that otherwise wouldn't be made! This is freedom for the riders
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