We don't do that, though...we run trains according to their timetable regardless of how full they are. If a run is consistently empty they'll adjust the timetable accordingly. Moreover, our intercity trains DO charge more if the trains fill up. Result: chronically empty.
The UK has a near 10% passenger rail mode share even when you exclude subways and trams; over 3 billion passengers carried on intercity and Tube lines in 2015... ...I think misallocation of revenue might be a bigger issue than lack of revenue.
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Moreover, Odakyu's capacity improvement project was partially funded by government loans. Odakyu, as a profitable company, is able to REPAY those loans with its reliable fare revenue, and to cover all of its regular operations--but the state still steps in where necessary.
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One thing is for sure, though: it will be very difficult for UK railways to ever be profitable if they do everything in their power to prevent high use of railways at times of high demand!
End of conversation
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