@380kmh This feels like it fits into your brandpic.twitter.com/22hJU4fjLP
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I notice that "Firefly" is dominant mainly in areas where they don't live in the wild(they don't live west of Kansas)http://www.firefly.org/firefly-habitat.html …
My theory is that they use "Firefly" because it's the dominant term in media, while people who actually live with them are taught by parents
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