"premium mediocrity is creating an aura of exclusivity without actually excluding anyone"
good shit from @vgr:https://www.ribbonfarm.com/2017/08/17/the-premium-mediocre-life-of-maya-millennial/ …
"Mediocre" = non-reserved seats on ltd expresses, all standard trains "Premium" is stuff like Shikishima, 7 Stars, Gran Class seats
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Mediocre is for everyone and everyone knows it, Premium is well out of reach for most people
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