in US at least it's *young*, not so much small, biz that generates economic & job growth http://www.nber.org/papers/w16300
right--for those sorts of derivative small biz, you want proliferation of them, not growth of any particular one
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that is, you want lots of pizza shops in your city, mostly independent, rather than one pizza chain dominating
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in London best pizza is from proto-chains (eg Franco Manca, Pizza Pilgrims). One-off places near-universally shit
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[agree we are better off with a few of these chains ofc, but even with restaurants more shit small than good]
End of conversation
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