The JR Group accounts for only 7 of Japan's 205 rail companies, but also for 20k out of 27k operating kilometers in the country
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With this in mind, improvement of stations is seen as a matter of customer service which *also* creates business and boosts profit
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Major themes: attractive space, attractive shops, attractive products
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Attractive space = overall design, emphasis on lighting, seasonal decorations and enhancements
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Attractive outlets = some high-profile tenants, some leases for monthly or even weekly tenants
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Attractive products = visibility and appeal, small size with high quality, original/creative packaging
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To integrate retail development with rail service further, many retail establishments accept payment using the same IC card used for fares
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"We need to convert stations from places of transit to places where people gather"
#TrainTwitter -
"The most important point in station development is making the station attractive for those who use it"
#TrainTwitter -
"We need to grasp ways of consistently attracting our customers' interest"
#TrainTwitter
End of conversation
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