A few years ago I found some slideshows that were given by JR East officials to American audiences circa 2010
The presentations are both brimming with information and insights on operating the world's busiest rail system
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The JR Group accounts for only 7 of Japan's 205 rail companies, but also for 20k out of 27k operating kilometers in the country
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405.6 billion passenger-kilometers nationwide, 255.2 billion of them on JR, 129.6 billion on JR East
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JR East operated 1,703 stations in 2009, 35 for high-speed rail, the rest for conventional rail (which also accounted for most passenger-km)
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During 2009 JR East operated 12,667 trains (310 HSR) carrying 17 million passengers every day, generating $27.7 billion in revenue
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68% of revenue came from transportation, rest from real estate and other services. 73% of transport rev came from conventional rail, not HSR
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"Concepts in station development..."
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"1st: develop surplus spaces in stations on a small scale"
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"2nd: create new commercial space by relocating facilities"
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"3rd: redesign to improve both rail functions and commercial functions"
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"4th: redevelop station areas by matching projects w public works that reinforce city functions"
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The Station Renaissance Program views stations as JR East's largest business resource, used by 17 million people every day
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With this in mind, improvement of stations is seen as a matter of customer service which *also* creates business and boosts profit
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Major themes: attractive space, attractive shops, attractive products
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Attractive space = overall design, emphasis on lighting, seasonal decorations and enhancements
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Attractive outlets = some high-profile tenants, some leases for monthly or even weekly tenants
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Attractive products = visibility and appeal, small size with high quality, original/creative packaging
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To integrate retail development with rail service further, many retail establishments accept payment using the same IC card used for fares
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"We need to convert stations from places of transit to places where people gather"
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"The most important point in station development is making the station attractive for those who use it"
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"We need to grasp ways of consistently attracting our customers' interest"
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End of conversation
New conversation -
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