In transactional relationships convenience and circumstance are paramount--find a better vendor for what you're buying, drop the old vendor
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Loyalty: "I've got your back" Transaction: "I've got what you want"
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In loyalty relationships there is generally a superior and inferior--transactional relationship are between equals
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There can be no facade without a foundation, but there's no point to a foundation without a facade
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Loyalty relationships exist so that transactional relationships are possible
End of conversation
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