If Metro zeroed out its advertising budget and fired everyone in EREL (in-house Public Relations, lobbying), that frees up enough $$$ to run peak all-day service--8 minute headways the entire day!
A good trade, @JackEvansWard2 @MayorBowser GM Wiedefeld, right? #wmata
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It's never broken out, but this is my estimate: EREL headcount of 116 FTEs @ average non-Union total comp = $15 million + $2-3 million outside agencies (based on PR contracts) + $5-10 million advertising budget (we know 1/4 goes to
@washingtonpost).#wmata -
Best guess is we're looking at $20-30 million for all PR/advertising expenses, in line with what Metro's staff estimates it would cost to run all-day peak headways.
#wmatapic.twitter.com/BSVHpJQR33
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Interesting. GM likens Metro's appeal to millennials to Whole Foods experience. In 2017 after Amazon purchase, AdAge says Whole Foods spent $14 million on measured media. While it likely doesn't cover PR employees, the metric suggests this local transit PR costs are out of whack
End of conversation
New conversation -
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The best advertising is GOOD SERVICE + word of mouth
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