LRT: global warming as physical threat or moral failing is not an effective message! Beat for beat, it sounds identical to evangelism, complete with promise of fiery (well...very hot) punishment at some future date. And as ppl know, the way to hell is fun, and to salvation, hard.
-
-
Transit in its current state is NOT USEFUL for most people in Miami--and not just Miami. This has to be addressed if you expect anyone to ride it without being forced to by circumstance. This means frequent routes + better conditions!
Show this thread -
Suppose you get the system into good shape though--you still have a huge backlog of bad connotations to overcome. This is where marketing comes in: change the image that comes to mind when people hear "bus" or "train!" I try to do this with
#TrainTwitter...Show this thread -
Design comes into play here too, but it's a decidedly secondary factor. Good design is basically free advertising: turning heads and capturing attention whenever the train goes by. But a slick design on top of bad connotations just comes off as scammy or wasteful, not appealing.
Show this thread -
In a similar fashion, trying to change people's impressions without addressing the current circumstances comes off as dishonest or evasive. Hence my message: our trains are dreadful, Japan's are superb, and if we want superb things, we can get our trains to be like that too.
Show this thread
End of conversation
New conversation -
-
-
Riding a bike for transpo fits into this category for me. Cheaper than driving to & parking at work, saves me money on gym membership, and I get fresh air. The fun is only when I’m on a protected lane or physically separated path and not dealing with car and truck traffic.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
I did my presentation on public transit framed entirely in cost and convenience. Support was very positive.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.