Tell people they must avoid sin and do good work or they will go to hell. What happens next? They keep sinning and call hell itself into question. No bueno.
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You want people to ride transit? Stop framing it in moral terms! People like things which are first of all USEFUL and secondly FUN. The former comes down to operations; the latter, to marketing and design.
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Transit in its current state is NOT USEFUL for most people in Miami--and not just Miami. This has to be addressed if you expect anyone to ride it without being forced to by circumstance. This means frequent routes + better conditions!
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Suppose you get the system into good shape though--you still have a huge backlog of bad connotations to overcome. This is where marketing comes in: change the image that comes to mind when people hear "bus" or "train!" I try to do this with
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Design comes into play here too, but it's a decidedly secondary factor. Good design is basically free advertising: turning heads and capturing attention whenever the train goes by. But a slick design on top of bad connotations just comes off as scammy or wasteful, not appealing.
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In a similar fashion, trying to change people's impressions without addressing the current circumstances comes off as dishonest or evasive. Hence my message: our trains are dreadful, Japan's are superb, and if we want superb things, we can get our trains to be like that too.
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This is pretty obviously recording dust storms as air pollution dude, there's no other source in a lot of the reddest patches here
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NOPE IT'S A 5 YEAR SLOW GATHERING MAP IN OPTIMAL CONDITIONS OF SULFATES+NITRATES IF U WANT TO AVOID AIRBORNE PARTICULATE MATTER ARGUMENT WE COULD LOOK AT METHANE (AVOIDING OCEANIC DATA BC I'M TRYING TO BE NICE)pic.twitter.com/xNP9SrgygD
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Ya I'm sure you know what you're talking about here but I'm also sure you've noticed my approach is quite unconcerned with global warming (and that if sulfates and nitrates want to concentrate in the Sahara, well, good for them, but I doubt they started there)
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This is where the
@GOP has it all wrong! The "pro-business" wrong should be talking up the need to maintain our current lifestyle and that going green is the only way to keep it up for generations to come!Thanks. Twitter will use this to make your timeline better. UndoUndo
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So neither physical threat nor moral failing is an effective message? I mean, you could well be right, but what other message can one put out there?
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