Moreover, you'll notice I specified "cost per rider" rather than "dollar per rider," since proponents of BRT like to focus on how little they can spend per passenger (which frequently produces bad results, like lack of dedicated ROW or prepayment), vs how much they can make...
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...since the idea of *earning money* by providing transit is usually alien to BRT proponents. I can't confirm, but I am under the impression that the most lucrative transit operations involve trains, which makes sense bc of how many more riders you can carry in a given corridor.
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