Uber's business model, from what I've heard, has been "get people hooked on cheap taxi-like travel while losing money, then switch to driverless cars so we can stop paying drivers and finally make money." What if there's a better way to run this business?
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Uber's initial advantage was being able to charge much less than conventional taxis for a comparable ride. The gap between their rates and taxi rates is pretty big, though, and there's room to charge a lot more than they do today while still being cheaper than old taxis...
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So, hear me out: what if the driverless car aspect never works out? Uber can either stick with its old plan and go under, or they can charge rates that actually pay for the cost of providing service, while still being cheaper than taxis (and with a more widely available fleet!)
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This would work out better for the drivers, better for the investors, and while it'd be an imposition for the riders, it would probably go over better than losing Uber entirely.
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