isn't part of it exposure and awareness? just curious, not arguing :)
Every time you talk about a brand's political stance on social media you're giving them free advertising
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Absolutely! Sometimes maybe it's worth it But it's always free advertising
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Talking about a brand’s political stance informs consumers, who may then ‘vote’ with their dollars to either support that company or not.
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That's also true Nonetheless, companies pay millions for a trending hashtag, and I think it's always worth considering whether it's worth giving it to them for feee
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FWIW a local Portland startup developed a values-based search engine to learn more about a company’s stance on important issues. http://Mytrestle.com still growing but already a great resource.
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*ahem* Chipotle is pretty okay.
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Every time you publish content, you’re talking to cops.
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