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Conversation

The "Instagram butt" is the latest fitness craze, and it's taking off not just for some general goal of health or fitness, but because companies have identified it as an opportunity to sell you things.

The Newest Face of Diet Culture Is the Instagram Butt

This booty-building trend isn't about health or fitness - it's about selling us stuff

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This is hell and we created it

1:54 PM · Aug 25, 2018