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ZAIN_RAJ

  1. Every retailer delivered as promised, except Barnes & Noble. They failed on 2 important presents. Will I ever use them again? Not really!
  2. Celebrating the Holidays in the retail spirit. Shopping for presents felt easier this year. Multichannel is here. Who did it best? Thoughts?
  3. Almost missed my flight this morning. They were striping 294N and closed 3 of 4 lanes. Is the commuter irrelevant to people who plan this?
  4. AOL will give it a go as an independent. Really? Do we need them anymore? Isn't consumer inertia the only reason why they've survived?
  5. With some retailers already offering Black Friday deals every Friday this month, will consumers still shop on the real Black Friday?
  6. Just posted a new blog on difference between frequency and loyalty. Based on clients' question. It's posted on zainraj.wordpress.com. Enjoy.
  7. Writing a strategy for a brand in a commoditized category. How to differentiate? Zig where others zag. Do the opposite of category paradigm.
  8. Inflatable seat belts by Ford. Meaningfully, differentiated innovation. It's not new engine technology, but will effect consumer behavior.
  9. Read article titled "How CMOs Can Regain Control" on AdAge. Talks about how CMOs can add value to their businesses and increase their worth.
  10. There are times when I disagree with the Fed. Today is not one... agree wholeheartedly with them to keep the interest rates down. Good call.
  11. Contributed to an article on Social Media use by retailers. Called it a new toy that folks are still trying to figure out. Do you agree?
  12. The analytic team at Discovery won 2nd place at the DMA 2009 Analytic Challenge. Nice work from the team. We're all very proud!
  13. Created a simple yet actionable formula for effective loyalty marketing. Go to my blog "zainraj.wordpress.com" and provide feedback.
  14. Just read that GDP grew 3.5% and recession is over. Really? Small businesses drive our economy. They're struggling. Economists, get real!
  15. Just landed from trip to Asia. You can sense the end of the crisis and beginning of the resurgence. People are optimistic. Watch out!
  16. What is more irritating. A screaming 9 year old or the parent who does nothing to stop him? A question from the gate at Changi airport.
  17. Launched Shop@Euro in Singapore. It is the retail and shopper marketing capability of Euro RSCG Worldwide.
  18. Day 2 in Singapore. The optimism here for the future is exciting. They absorb content and activate quickly. Competitive advantage?
  19. Spoke at a Retail Conference in Singapore yesterday. Retail sector is beginning to strengthen here and rest of Asia.
  20. Have been quoted in Adage article titled "Direct Disconnect: Retailers Neglect Valuable Data Trove". Deals with real issue/opportunities.