webmetricsguru
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[Rated 88%] WebMetricsGuru » At DigiDay Target – December 8th, 2009
about 1 hour ago
from Tynt Insight
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The Measurement Standard, KDPaine & Partners' Newslett...
about 4 hours ago
from ShareThis.com
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@ thanks Katie!
about 8 hours ago
from Tweetie
in reply to kdpaine
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Data into dollars - Rubicon Revv platform explosion of ad networks - dollars are fragmenting everywhere, all these eyeballs online
about 9 hours ago
from Tweetie
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outside the advertisement, opt-out choice protector, access and transparancy. Speaker says what going on in DC very important
about 10 hours ago
from Tweetie
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in Feb 2010 does not look too good for online targeting as the government is activist and hostle to most advertising as done now
about 10 hours ago
from Tweetie
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What's going on on in DC - need to look at Anbenberg Study
about 10 hours ago
from Tweetie
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Peer39 technology takes remanint inventory to 50 bucks CPM, in some cases,
about 10 hours ago
from Tweetie
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use case on major publishers showing articles are mapped to 4 categories, on aveage, found semantic targeting did 50 times better!
about 10 hours ago
from Tweetie
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Peer39 understands what articles are about and the section it's in, with real time signals to adservers, use cases being shared now
about 10 hours ago
from Tweetie
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Semantic Targeting, understand what content is about rather than words
about 10 hours ago
from Tweetie
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@ talks Social Framing and how our opinions are shaped by our influencers & friends in our social networks
about 11 hours ago
from Tweetie
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social media targeting panel, @ from Converseon @ Shiv Singh, David Honig, Rob Key - 2010 how we operationalize SM
about 12 hours ago
from Tweetie
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.20 - 5.00 per million UV / month - data value will supercede media value. Reach is problem, need lots of inventory and partners
about 12 hours ago
from Tweetie
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audience profiling takes multiple datapoints from high quality interactions and publishers can benifit from this trend
about 12 hours ago
from Tweetie
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use multiple platforms to filter users you want to reach - alot of data to work. Reach is a challange - we rused to big media buys
about 13 hours ago
from Tweetie
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Talk by eXelate on audience buying - how Media Buying is dying - buy media access to exact user you want to reach
about 13 hours ago
from Tweetie
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@ said BW didn't listen to it's own writers, though he put it on Business Exchange - no traction. BW sold for 5-10 M!
about 13 hours ago
from Tweetie
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businessweek - @ talks about what is wrong with Business Exchange, what it was sold to Terry McGraw as (he financed it)
about 13 hours ago
from Tweetie
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At listening to Steven Baker talking about data, leaving Businessweek last week, what he's looking to do now, etc, interesting ..
about 13 hours ago
from Tweetie
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- Name Marshall Sponder
- Location 40.737118,-73.988672
- Web http://www.webmet...
- Bio Social Media and Web Analyst, Search, Blogger, and Artist
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