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  1. [Rated 88%] WebMetricsGuru » At DigiDay Target – December 8th, 2009 http://tynt.com/3gvs
  2. The Measurement Standard, KDPaine & Partners' Newslett... http://bit.ly/5BqIrr
  3. @kdpaine thanks Katie!
  4. #digiday Data into dollars - Rubicon Revv platform explosion of ad networks - dollars are fragmenting everywhere, all these eyeballs online
  5. #digiday outside the advertisement, opt-out choice protector, access and transparancy. Speaker says what going on in DC very important
  6. #digiday in Feb 2010 does not look too good for online targeting as the government is activist and hostle to most advertising as done now
  7. #digiday What's going on on in DC - need to look at Anbenberg Study http://yfrog.com/336khj
  8. #digiday Peer39 technology takes remanint inventory to 50 bucks CPM, in some cases, http://yfrog.com/4f2lkbj
  9. #digiday use case on major publishers showing articles are mapped to 4 categories, on aveage, found semantic targeting did 50 times better!
  10. #digiday Peer39 understands what articles are about and the section it's in, with real time signals to adservers, use cases being shared now
  11. #digiday Semantic Targeting, understand what content is about rather than words
  12. #digiday @robkey talks Social Framing and how our opinions are shaped by our influencers & friends in our social networks
  13. #digiday social media targeting panel, @robkey from Converseon @buddymedia Shiv Singh, David Honig, Rob Key - 2010 how we operationalize SM
  14. #digiday .20 - 5.00 per million UV / month - data value will supercede media value. Reach is problem, need lots of inventory and partners
  15. #digiday audience profiling takes multiple datapoints from high quality interactions and publishers can benifit from this trend
  16. #digiday use multiple platforms to filter users you want to reach - alot of data to work. Reach is a challange - we rused to big media buys
  17. #digiday Talk by eXelate on audience buying - how Media Buying is dying - buy media access to exact user you want to reach
  18. #digiday @Stevenbaker said BW didn't listen to it's own writers, though he put it on Business Exchange - no traction. BW sold for 5-10 M!
  19. #digiday businessweek - @stevenbaker talks about what is wrong with Business Exchange, what it was sold to Terry McGraw as (he financed it)
  20. At #digiday listening to Steven Baker talking about data, leaving Businessweek last week, what he's looking to do now, etc, interesting ..