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  1. Research shows only one in five insured women think their local hospital is the leader of health and wellness in their community.
  2. Technology is a barometer for hospital quality among consumers. http://tinyurl.com/yhw35z8
  3. Recent research shows 72.5% of women who ask for an open MRI will switch if told the image is better on a closed MRI.
  4. 28% of women in new survey define "high quality care" in a hospital as how they are treated personally.
  5. The best read section of the newspaper is not always the best advertising section. http://tinyurl.com/p6trxc
  6. Vote for the best agency blog (ours, of course!): http://twtpoll.com/vtjfe0
  7. The challenge of market leaders: http://adamsgroup.wordpress.com/
  8. How healthcare brands can leverage social media. http://tinyurl.com/m7jhkc
  9. Tips for marketing your hospital following budget cuts - http://tiny.cc/LlYOM
  10. Henry Ford's insight into branding: "You can’t build a reputation on what you’re going to do."
  11. Good article on today's hospital advertising - http://tinyurl.com/dd8shx
  12. Abraham Lincoln, who experienced many failures before being pres: Your own resolution to succeed is more important than any other one thing.
  13. The Adams Group just won three Annual Healthcare Advertising Awards from The Healthcare Marketing Report for our work with client hospitals.
  14. Advertising in a recession... check out "Hanging Tough", 4-20-09 issue of The New Yorker.
  15. Check out new The Adams Group page on Facebook!
  16. When study after study shows that maintaining or increasing advertising in downturns spurs growth, why do cos. insist on cutting spending?