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vipinmayar

@lizapost No one metric does it all, but NPS is a great proxy for loyalty and drivers of NPS (product/channel) level) are very actionable 7:10 AM Nov 20th from TweetDeck in reply to lizapost
Search spending being the most variable of spends can be a good proxy for the current state of the economy 10:40 AM Oct 13th from web
8% of Internet Users Account for 85% of all Clicks.....CTR is a flawed metric 6:33 AM Oct 13th from web
RT @eMarketer: search 47% of online spending and still growing in this economy. Love it. http://bit.ly/12Wm58 7:29 AM Oct 9th from TweetDeck
digging the potential integration of Omniture site specific data and Com Score behavior panel data 11:27 AM Sep 30th from TweetDeck
looking to real time search to improve search results significantly 10:30 AM Sep 30th from TweetDeck
@SigridSaxevik I saw somewhere 87% of commercial clicks are from organic 9:11 AM Sep 30th from TweetDeck in reply to SigridSaxevik
RT @eMarketer: Internet overtakes TV to become biggest ad sector in UK http://bit.ly/1g5NZa ; what is the comparable stat in USA? 9:04 AM Sep 30th from TweetDeck
RE http://bit.ly/9Ql85 glorious possibilities in measuring brand camp: purchase intent, brand lift with causal modeling are my favorite 11:29 AM Sep 29th from TweetDeck
Accenture launches interactive agency, further sign of an emerging model for accountable digital agencies 11:18 AM Sep 29th from web
@avinashkaushik Totally agree . Slides need to tell a story. It is more about message than content 1:40 PM Sep 28th from TweetDeck in reply to avinashkaushik
RT @emilysteel: the Home Shopping Network is selling ads -- for the first time. http://bit.ly/eAdwq great product placement opportunity 7:54 AM Sep 28th from TweetDeck
@acfou liked your definition, issues with any business model relying on clicks, highly flawed measure 7:46 AM Sep 28th from TweetDeck in reply to acfou
@glenngabe seems hard to believe that early season Yankees could not win against the Red Sox 6:56 PM Sep 27th from TweetDeck in reply to glenngabe
95% of ad clicks fraudulent, CTR is not the right metric for optimization 6:27 PM Sep 27th from web
Last year's study found that CPMs on ad networks were just 6-11 percent of direct-sold rates 3:22 AM Sep 21st from web
Google Ad Exchange: inventory in the system will reach 76% of U.S. audiences and 73% of int'l audiences....how' real time' is the exchange? 6:49 AM Sep 18th from web
is there a statistically valid relationship between CTR and site conversion? 12:44 PM Sep 17th from web
"Most women cannot keep a secret for more than 47 hours , a new ANI survey of 3,000 women aged 18 to 65 has revealed" 9:49 AM Sep 17th from web