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tstitt

  1. @IntervalChris There is also the @meredithgould ROI-C variant - Return on investing in/mentioning Chocolate during tweet-chats=RT returns.
  2. @IntervalChris Came up during #hcmktg (not my itweet). Implies a negative ROI outcome scenario: You socially snooze, you will lose.
  3. @IntervalChris Yes, loved the latest ROI -Return on Ignoring
  4. RT @danamlewis: ahem. no. @chrisboyer @meredithgould #hcmktg <--Whew, I was getting worried. To much agreeing going on...
  5. @IntervalChris Hi Chris. Silent listening, not lurking. How many times we gotta tell you...hope you are well and biz is good.
  6. @chrisboyer With you & @meredithgould agreeing, will you & @danamlewis engaging in mutual shameless self promotion be next? ;--) #hcmktg
  7. @blausengroup Smart phone health data can also be geolocated and, if user agrees, defined against a cohort. Most research is not.. #hcmktg
  8. @chrisboyer I also like claims of positive "ROI" against secret (non-existent?) value stories. The returns are amazing... #hcmktg
  9. Congrats to @reedsmith on a leading a great chat today, new job and other important stuff... #hcmktg
  10. @reedsmith Or to go back to T1, "Comply or Die.com" becomes "Let's Adhere Together" in 2010? #hcmktg
  11. T4 Big healthcare headlines in 2010? "The Patient is In" "The Patient will See You Now" Participatory/Self-Responsibility Medicine #hcmktg
  12. @chrisboyer So if target service utilization/pay mix is headed the right way, strategy work vs. we got 1K tweets this week, right? #hcmktg
  13. RT @chiah I think Game Theory and Sociology/Psychology is very relevant to patient behavior. More than technology or platforms. #hcmktg
  14. @chrisboyer I'm trying but you and @meredithgould are in sync once again. #hcmktg
  15. @chrisboyer Agree. @meredithgould has this crazy idea that marketing needs to communicate with a "cohort" in its preferred context. #hcmktg
  16. @chrisboyer Not hard to measure billboard impressions-just rely on #s from billboard media company/ad agency. ;--) #hcmktg
  17. @chrisboyer I think "Joe Public doesn't care..." is indicative of a missing value proposition for the consumer. #hcmktg
  18. T3 What to measure? Total # of impressions, billboard drive bys, tweets, friends, comments. Not. Context matters more than #s. #hcmktg
  19. RT @chiah Making sure you have coherent story for pts sets up for success, technology cant solve social issues <-violent agreement #hcmktg
  20. @KellyRawlings Sounds like your 1% drop in A1C isn't part of your HCP's value proposition. Maybe you need a new HCP? #hcmktg