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  1. Companies underestimating digital #marketing risk looking "as if they've shown up to a cocktail party in sweatpants" Razorfish | #social
  2. 64% in #Razorfish survey made first purchase from a company as a result of digital interaction - Web site, microsite, #mobile coupon, email.
  3. How did #Starbucks gain 5 million fans on #facebook? By offering coupons for free pastries and ice cream. #social | http://bit.ly/2rWIFA
  4. 44% of those who follow a #brand on Twitter, said access to exclusive deals is the main reason. It is for me! | http://bit.ly/2rWIFA
  5. White label bid management software resellers have up to a 100% churn on an annualized basis for some. Borrell study
  6. Borrell study notes #local search resellers are not doing enough to reduce high churn levels - 90% within a year | http://bit.ly/fQC9G
  7. “Search advertising has been over-hyped and over-sold to #local / #small businesses,” Borrell study on #Google Adwords resellers
  8. #Local advertisers aren’t generating enough leads to justify what they are spending with Google AdWords resellers causing them to drop out!
  9. #Microsoft Trumps #Google, #Yahoo in Total Time Spent Online | http://bit.ly/3mWir8
  10. 27 billion hours were spent on the Internet by 1.2 billion worldwide Internet users in September ~ ComScore
  11. SEP team to lead @IABCanada Intensive, One-Day Course In Paid Search Engine Marketing #Toronto #Vancouver register now | http://bit.ly/kwzw2
  12. Newspapers still controls the largest slice of the #local ad pie, 26% | http://bit.ly/VOyRg
  13. Teaching the #social media generation | http://bit.ly/3NEoNj
  14. #Google Redefines Disruption: The “Less Than Free” Business Model. fantastic read via @noahgodfrey | http://bit.ly/1z2WpU
  15. 25% of #Canadians expected to adopt #smartphones by year's end. #BlackBerry tops in North America & #iPhone in second | http://bit.ly/2pgqiL
  16. #Google #Analytics Profile Architecture for Dummies | http://bit.ly/AG4R0
  17. 71% of US #online audience watches #video. Number of streams consumed expected to double by 2013 - Forrester | http://bit.ly/16ckud
  18. Thanks 4 RT @canpages_ca @senginepeople @huenemohr @GigPark @followtoronto @terryvanhorne @sarahtrimble @DustyArtaud @4Qsurvey
  19. #yellow pages group print directory revenue fell by six per cent year over year | http://bit.ly/45I7qH
  20. Target is integrating a series of brief Web #videos into its online shopping experience #brand | http://bit.ly/1gpvzY