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themarketingdir

  1. What Every CMO Should Know About Music : MarketingProfs http://bit.ly/5mIdmV
  2. A Very Merry Christmas and a Happy New Year. Let's hope it's a good one without any fear. John Lennon & Yoko Ono. http://bit.ly/4BSsm0
  3. Lego Builds on Image http://bit.ly/4WL60W
  4. A Great Xmas Read. The Marketing Director's Handbook. Find it @foylesbooks, @blackwellbooks, @waterstones. Review @ http://bit.ly/9o9j1
  5. 2 days to Christmas. Insights on the origins of kissing under the mistletoe. XXXX! http://bit.ly/7Ccyto
  6. Best and Worst Ads of 2009 http://bit.ly/8ZBvzf
  7. What is the future of market research? A worthwhile read from Robert Moran http://bit.ly/6le4vp
  8. Are you a digitally advanced consumer or marketer? Well using Twitter the answer maybe .... ?! New Ofcom report. http://bit.ly/54i9Uk
  9. Pepsi Benches Its Drinks http://bit.ly/55qLSq
  10. Mark : Avon's new 'young' cosmetic brand with a new route to market. Click click instead of ding dong. http://bit.ly/6HZTkV
  11. Innovative research and analysis techniques ; Identifying keywords or word clouds from the Queen's speech. A fun read. http://bit.ly/4WvbiI
  12. Greg Dyke on Media and TV Broadcasting Future Challenges: Royal Television Society Christmas Lecture http://bit.ly/7r1M9Y
  13. Will the next generation of CMOs come from the customer intelligence function? http://bit.ly/8grnY3 There is more to marketing than metrics!
  14. The 'S' curve will be familiar to most marketers. MoneyWeek explains how it can help spot investment opportunities http://bit.ly/59lW9j
  15. Unlocking the power of collaboration at P&G BNET http://bit.ly/6YHKm7
  16. 10 Ways To Grow Your Twitter Influence. Some useful links and insights. http://bit.ly/8IT3sB
  17. You Gov survey (late Oct) points to a gloomy Christmas shopping period. What do you think? http://bit.ly/8sHrvh
  18. Sky eyes 3D tv launch for Spring 2010. An opportunity to add more excitement to the World Cup? http://bit.ly/Cajgn
  19. Facebook's Farmville: A great example of how to drive on-line brand stickiness or loyalty. Marketing Chit-Chat http://bit.ly/6RTZ7q
  20. A must read for CMOs. The Marketing Director's Handbook delivered to the USA in time for Christmas. http://bit.ly/72tal2 $65