thePRexperts
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Effective PR uses statistics sparingly. Emotions are often more powerful than statistics.
6:22 AM Dec 23rd
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# PRTOTD Does your PR message contain a sparkler? Something that makes it stand out? Something that people will remember?
5:39 AM Dec 22nd
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What is news? Ultimately, news is what the reporter says it is.
6:57 AM Dec 21st
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Have you Google-searched your business lately? It's a necessity to find out what is being said about you on the internet.
5:38 AM Dec 18th
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Reap the benefits of giving back this holiday season. Need ideas on ways to help your neighbors...check out:
1:20 PM Dec 17th
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Interview tip: Try not to use notes during an interview, keep your message simple.
5:41 AM Dec 17th
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you have media policies in place at your business? If not,why not? If you do,are you sure your employees know about the policies?
6:16 AM Dec 16th
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In crisis communication, tell the truth! As best as you can, explain what and why it happened and what you're going to do about it.
5:40 AM Dec 15th
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If you find a journalist's story or post interesting, drop them a note or email. They like knowing you like what they're doing!
6:52 AM Dec 14th
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Follow up phone calls to a reporter is OK, but don't "stalk" them. That's a sure way to have them ignore your future pitches.
8:08 AM Dec 11th
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Remember to communicate to your biggest fans, your employees. Check out for some internal communication tips.
11:41 AM Dec 10th
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Give reporters items with substance. It will build trust and they'll begin to look forward to your pitches and ideas.
6:00 AM Dec 10th
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Congrats to Angela Walchinski for being selected as one of the Green Bay Area Chamber of Commerce's "20+10: People You Should Know in 2010!"
5:29 AM Dec 8th
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Remember, reporters aren't your cheerleaders. Don't expect an advertisement from them.
5:27 AM Dec 8th
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Research a reporter before seeking coverage. Learn what kinds of stories they cover and study their writing style.
7:08 AM Dec 7th
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Whenever possible, build relationships with reporters before you request coverage for your business or client.
7:16 AM Dec 4th
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Interview tip: Look at the reporter, not at the camera or off to the side.
5:42 AM Dec 3rd
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Are you interview ready? Take our quiz to find out:
1:42 PM Dec 2nd
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Be picky when selecting social media platforms for your business. You can't be everything to everyone.
6:14 AM Dec 2nd
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When proof reading, don't forget to double check dates, times, locations and spelling of names.
5:41 AM Dec 1st
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