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thePRexperts

  1. #PRTOTD Effective PR uses statistics sparingly. Emotions are often more powerful than statistics.
  2. # PRTOTD Does your PR message contain a sparkler? Something that makes it stand out? Something that people will remember?
  3. #PRTOTD What is news? Ultimately, news is what the reporter says it is.
  4. #PRTOTD Have you Google-searched your business lately? It's a necessity to find out what is being said about you on the internet.
  5. Reap the benefits of giving back this holiday season. Need ideas on ways to help your neighbors...check out: http://tinyurl.com/kq2kz7.
  6. #PRTOTD Interview tip: Try not to use notes during an interview, keep your message simple.
  7. #PRTOTDDo you have media policies in place at your business? If not,why not? If you do,are you sure your employees know about the policies?
  8. #PRTOTD In crisis communication, tell the truth! As best as you can, explain what and why it happened and what you're going to do about it.
  9. #PRTOTD If you find a journalist's story or post interesting, drop them a note or email. They like knowing you like what they're doing!
  10. #PRTOTD Follow up phone calls to a reporter is OK, but don't "stalk" them. That's a sure way to have them ignore your future pitches.
  11. Remember to communicate to your biggest fans, your employees. Check out http://tinyurl.com/kq2kz7 for some internal communication tips.
  12. #PRTOTD Give reporters items with substance. It will build trust and they'll begin to look forward to your pitches and ideas.
  13. Congrats to Angela Walchinski for being selected as one of the Green Bay Area Chamber of Commerce's "20+10: People You Should Know in 2010!"
  14. #PRTOTD Remember, reporters aren't your cheerleaders. Don't expect an advertisement from them.
  15. #PRTOTD Research a reporter before seeking coverage. Learn what kinds of stories they cover and study their writing style.
  16. #PRTOTD Whenever possible, build relationships with reporters before you request coverage for your business or client.
  17. #PRTOTD Interview tip: Look at the reporter, not at the camera or off to the side.
  18. Are you interview ready? Take our quiz to find out: http://tinyurl.com/kq2kz7
  19. #PRTOTD Be picky when selecting social media platforms for your business. You can't be everything to everyone.
  20. #PRTOTD When proof reading, don't forget to double check dates, times, locations and spelling of names.