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steveyastrow

  1. Your brand can only be as good as .... http://bit.ly/8F1kBU (My post on tompeters.com)
  2. OMG! Advertising Age runs a lead story that ads have limited influence on consumers! They just noticed! http://bit.ly/5Q1nA1
  3. Is your company doing great marketing? (Part 2) http://bit.ly/5qBuFg
  4. Mental Tendonitis http://bit.ly/7ygYuG
  5. GoGo Inglight WiFi on American Airlines: Not ready for prime time.
  6. Starting find dates for my next trip to #MyCayman ... it's getting cold here in Chicago. Can I come now?
  7. One good thing about business in Grand Cayman: Conference call cancels, run outside and rent a Hobie Wave sailboat for an hour.
  8. Predictably Irrational is the best non-fiction book I've read since the Omnivore's Dilemma . http://www.predictablyirrational.com/
  9. At MIA, connecting to Grand Cayman. Looking forward to a week of invigorating meetings. Today's thought focus: "Invent your future now."
  10. @Phil_Rubin & @pawarm - Thanks for mentioning my tompeters.com post on the biggest wasted opportunity in business: The Retail Encounter
  11. The Four Scarce Resources: Time, Money, People ... and Customer Attention http://bit.ly/1iNHo5
  12. Absolutely loving reading Dan Ariely's Predictably Irrational. http://bit.ly/Hlltm This is what microeconomics is all about.
  13. Here's a big waste in the business world: http://bit.ly/1n0LUQ
  14. What really matters in your business? http://bit.ly/437R2y
  15. How many companies make you go on 50 first dates? http://www.tompeters.com/dispatches/011256.php
  16. Just because you can't measure it doesn't mean there's no ROI http://bit.ly/1afR1e
  17. Finishing an incredible week in the Cayman Islands, working on tourism business development. I love this place.
  18. Multitasking is a myth: http://bit.ly/1802LV (But it's sure hard to avoid!)
  19. Social media is not mass marketing: http://bit.ly/k0wf6
  20. The True Cinderella Story http://bit.ly/Az0zK Nice is not enough.