stevefrenda1
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Interesting - Meijer previewing their Black Friday ad. ---
10:58 AM Nov 14th
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Trident Layers Gum gets over 1 million hits on delightful Supermarket Sonata, but totally lose the viral oppty
6:45 AM Nov 8th
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Retail promo pic collage - Safeway's Home for the Holidays -
6:40 AM Nov 8th
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On Sunday Target purchases prime spot on Yahoo! Home page – context sensitive offers & and links to the circular
4:30 AM Nov 1st
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Wow-1,600# pumpkin wins annual Safeway, Half Moon Bay pumpkin contest & $10k-How many pies can we bake from that?
11:39 AM Oct 31st
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Of the 50 most tweeted brands, only 2 are brick & mortar retailers --- Ikea & Gap. Lot of work to do.
11:22 AM Oct 31st
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Top 10 DMAs where adults go grocery shopping 3+ times in an average week: Wonder what the common thread is?
11:13 AM Oct 31st
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Pic of the day - Rite Aid and M&Ms with spooktacular signage -
6:23 AM Oct 27th
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Institute Update - Walgreens turns pink in October - Stays green...
5:45 AM Oct 27th
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Improv NY musical in Supermkt - "Squish Your Fruit Together" - Very funny -
4:00 AM Oct 21st
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RT@instoremarketer - first-ever Who's Who in appears in the Sept issue, naming 150+ brand & retail pros:
2:13 PM Sep 1st
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Check out images - new Walmart Mini SC - 110k sf - Predict major challenges for traditional supermarkets -
5:42 AM Aug 29th
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RT ISMI: General Mills and fellow packaged goods makers prepare for the upcoming school year in this week's FSIs.
2:49 PM Aug 13th
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RT instoremarketer: Promos from Kraft and Campbell Soup Co. are adding incentive to Publix's BTS mktg activity.
2:47 PM Aug 13th
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RT instoremarketer.@ is zeroing in on budget-conscious mothers with a "Mom Approved", back-to-school campaign.
12:49 PM Aug 6th
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Pic of the day - Meijer Back To School -
4:25 PM Aug 5th
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Institute Research Report on In-Store Sampling - Incorporates FSP data to understand long term sales impact -
4:02 AM Aug 4th
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Walmart exterior signage evolves - Traditional Division One stores emphasizing food & pharmacy.
4:50 AM Aug 3rd
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Very interesting video on Zappos' culture & customer service:
4:30 AM Aug 1st
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According to Vlassis, 1st half coupon redemption + 19% - have to think most of that is in e-delivered coupons.
4:51 AM Jul 31st
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- Name Steve Frenda
- Location Chicago Burbs
- Bio Passionate about my family, my friends, shopper marketing and a little golf when I have time
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