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spintank

  1. Markets are conversations. 3:20 PM Apr 22nd, 2009 from web
  2. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. 3:20 PM Apr 22nd, 2009 from web
  3. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. 3:20 PM Apr 22nd, 2009 from web
  4. It can't be faked. 3:20 PM Apr 22nd, 2009 from web
  5. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure 3:20 PM Apr 22nd, 2009 from web
  6. and your-call-is-important-to-us busy signal. 3:19 PM Apr 22nd, 2009 from web
  7. Same old tone, same old lies. 3:19 PM Apr 22nd, 2009 from web
  8. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. 3:19 PM Apr 22nd, 2009 from web
  9. But learning to speak in a human voice is not some trick, 3:19 PM Apr 22nd, 2009 from web
  10. nor will corporations convince us they are human with lip service about "listening to customers." 3:19 PM Apr 22nd, 2009 from web
  11. They will only sound human when they empower real human beings to speak on their behalf. 3:18 PM Apr 22nd, 2009 from web
  12. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, 3:18 PM Apr 22nd, 2009 from web
  13. opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it. 3:18 PM Apr 22nd, 2009 from web
  14. However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. 3:18 PM Apr 22nd, 2009 from web
  15. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets. 3:18 PM Apr 22nd, 2009 from web
  16. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. 3:18 PM Apr 22nd, 2009 from web
  17. But the result will be a new kind of conversation. 3:17 PM Apr 22nd, 2009 from web
  18. And it will be the most exciting conversation business has ever engaged in. 3:17 PM Apr 22nd, 2009 from web
  19. 1999. The Cluetrain Manifesto - Doc Searls, David Weinberger, Chris Locke - http://www.cluetrain.com/ 3:17 PM Apr 22nd, 2009 from web
  20. Visit us ! http://www.spintank.fr 3:15 PM Apr 22nd, 2009 from web