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soniasimone

  1. Tired but still have some work to get out. Typey typey.
  2. @robertgorell Yes, wish I'd been there! Had a conflicting speaking gig. Next year will be there with bells on. :)
  3. @robertgorell Lot of successful phishing over the past week or two, just tell 'em to change their password & not give it to new apps.
  4. @rodbrant A blackie is a story about a wise old mentor who spills his greatest secrets on his deathbed. So a variant on the "secrets" theme.
  5. @MarkHeartofBiz Yep, translation has been a big part of my own model as well.
  6. @John_R_Sparks Thanks John, nice talking with you as well! Lots of good conversations at #infosummit.
  7. @JeniaLaszlo Aw, thanks! That is what I try hard to do (translate).
  8. @TheLightPrinces Cool link, thanks.
  9. To Jon's point--the stuff that does me the most good is almost never new. It's something I know but am not doing, or not doing enough.
  10. @joshhanagarne Bath has been had, night will now be called. Night!
  11. @bobsands Yeah, Kennedy was referencing it when talking about using secrets + storytelling in copy. (Was a killer talk, btw.)
  12. YES. rt @JonMorrow Most people don't need more info. They need a translator to put existing info into a language they can understand
  13. Thank you dear copywriting junkies for the blackie definition! Once again, twitter beats google's tired old self.
  14. @TheLightPrinces If I didn't have a tub full of hot water calling my name, I'd think abut it. :)
  15. @genuinechris Dangit, and I had one more character. But spelling's optional on twitter.
  16. You think he's kidding, but he isn't.
  17. RT @genuinechris When life hands you lemons, take a hatchet to life's forhead and chase it down the street till it gives you what you want.
  18. Irony city: I'm at the Information Summit yet have nothing to read. (In the bath, anyway.)
  19. OK, managed a bit of productive work, calling it quits for tonight. We'll see what tomorrow brings.
  20. OK direct response junkies--what's a "blackie" story in copywriting? Kennedy mentioned it & I can't find the definition. Wise mentor story?