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socialtality

  1. Love this quote: "Technology improves exponentially while organizations improve incrementally . . . leaving a gap" http://bit.ly/71o8gf 9:00 AM Dec 10th from web
  2. Great piece on Measuring Value of Enterprise 2.0 - http://bit.ly/71o8gf (via feedly) 8:56 AM Dec 10th from feedly
  3. @ #sm37 @edwardboches wondered about digital agencies' grasp of branding. Interesting counter point: http://bit.ly/3NdE4J 8:52 AM Dec 10th from web
  4. RT @GuyKawasaki: The 6 C's of branding success http://om.ly/cuqx 8:42 AM Dec 10th from web
  5. 3 simple, essential strategies for leveraging real-time data by J.Owyang: http://bit.ly/5Rub9M 8:34 AM Dec 10th from web
  6. RT @tweetmeme What is Enterprise 2.0? The Basics http://bit.ly/4xPakp 7:28 AM Dec 10th from TweetMeme
  7. This was great, thank you all for the diverse POV #sm37 9:55 AM Dec 8th from web
  8. @edwardboches companies need the varied and diverse experience offered by an agency setting #sm37 9:51 AM Dec 8th from web in reply to edwardboches
  9. Agencies will always be in the front trend-setting ranks because they eat, live, and sleep it #sm37 9:50 AM Dec 8th from web
  10. @mmorri True, yet, taking SM in-house means loosening controls on the conversation #sm37 9:43 AM Dec 8th from web
  11. RT edwardboches Este, BK and True Blood had something in common: huge role played by the consumer as both creator and medium #sm37 9:39 AM Dec 8th from web
  12. Seen many "big ideas" in the crit pit go lame once deployed #sm37 9:35 AM Dec 8th from web
  13. @scheinerinc @edwardboches: This notion that agencies and companies control their brand points to a symptom of a large agency prob #sm37 9:33 AM Dec 8th from web
  14. @edwardboches: How do you know the idea is great? #sm37 9:32 AM Dec 8th from web
  15. @marc_meyer: touche' nor do they want to hear, relax will figure out how to measure your investment soon . . . #sm37 9:26 AM Dec 8th from web
  16. @edwardboches that may be true but, digital shops are harnessing and perfecting the tools of tomorrow, branding will come #sm37 9:22 AM Dec 8th from web
  17. I think Digitas is closer to the model of the future from current indicators #sm37 9:19 AM Dec 8th from web
  18. @edwardboches many of those tools impart qualitative assessments but few truly quantify the end of the consumer funnel #sm37 9:16 AM Dec 8th from web
  19. For agencies to stay relevant, they're going to need to learn to quantify the value of the conversation #sm37 9:14 AM Dec 8th from web
  20. Agencies have the responsibility to help shape the conversation by providing c-starters and tools #sm37 9:10 AM Dec 8th from web