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socialstrata

  1. It's here! WIth LiveCloud Channels, get your own social network today, with blogs, chat events, privacy tools: http://bit.ly/63S7Zu
  2. It's an art, not a science...RT @socialmedia2day Measuring Social Media ROI: Why it fails http://bit.ly/4k4C7x
  3. We've got an exciting launch coming later today...will tweet again once it's live...(cue Frankenstein lightning)...
  4. RT @emarketer Deep Brand Engagement Creates Customers - eMarketer http://bit.ly/2DhymB
  5. Good analysis of how brands use Twitter (or don't): Social Media: For Brands on Twitter 76% Are Infrequent Users http://adage.com/u/cjd6Ta
  6. RT @mashable Top 5 Must-Read Social Media Books http://bit.ly/mlgpZ (and I'd add a sixth from Angela Connor: http://bit.ly/vTVpd)
  7. Sonny Gill muses on social connections based on short-term monetary lures...it should be about lasting value. http://bit.ly/135cJP
  8. Does your organization "provide joy"? Seth Godin once again reminds us that it's key to success: http://bit.ly/2mU38M
  9. Should we "market" marketing? Or does it matter what the label is? http://bit.ly/4n8QUc
  10. Fresh, simple idea for community management...give TLC to members by investing time in the big picture: from Feverbee. http://bit.ly/4bBker
  11. Social media tools are important, but remember that it's how (and whether) you use them that counts...http://bit.ly/1F4dqN
  12. Avoid tunnel vision when putting together your strategy...Embrace the Serendipitous Nature Of Marketing http://tr.im/D0Vt (via @mitchjoel)
  13. Do you know what a brand is? http://bit.ly/17Ldoo
  14. Insightful comments on "niche" branding and social media: http://bit.ly/sMbeI
  15. Excellent compilation of social media policies from several industries; do you have one yet? http://bit.ly/r5CT4
  16. RT @mashable FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments http://bit.ly/j9D4Z
  17. Another angle to consider when implementing your social strategy...mobile users: http://bit.ly/2x2Lsa
  18. When you engage your customers via social media, be prepared to do 90% listening and 10% speaking...just like being a good friend in RL
  19. Are you listening to your customers? This blog helps define some of the reasons why it is mission-critical: http://bit.ly/Jtour
  20. This is why Social Strata is about building lasting human connections, not just technology platforms: http://bit.ly/ZsEhD