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shawngross

  1. In a potential capitation payment system, isn't this the type of physician you want to see? http://hellohealth.com/
  2. 2009 MITX Awards recognize http://massgeneral.org for Best Health website. http://bit.ly/UDWKx (If only the site was as popular internally.)
  3. Because (key)words still matter most. From the world's (right now) greatest brand. http://bit.ly/WgnGW
  4. Just nominated Grasshopper for Social Media Ad Campaign http://mashable.com/owa #openwebawards
  5. For the #hcic conference, was wondering: Who staffs your social media efforts? The Mktg dept, HR or Public Affairs?
  6. Fantastic group of sites to keep co. w/... massgeneral.org wins "Best Healthcare Provider Website" at the 2009 WebAwards http://bit.ly/JAeTx
  7. massgeneral.org recognized w/2 awards @ the 7th Annual Greystone & Staywell Communications Best In Class Award Show! http://bit.ly/4wHjyB
  8. Our #1 priority web content can now expand. Registrar's office feed + MDs can edit live. New http://bit.ly/v8QUg vs old http://bit.ly/iI8WO
  9. As you consider a #hospital #website #redesign, notice how most hospital websites look the same. The differentiator: Your #brand.
  10. massgeneral.org is redesigning its Find a Doctor search this fall using a combination of #facet search technology and GSA.
  11. If u're a health care marketer, do u have "Make it easy for online patient audiences 2 search & find our MDs by condition" in ur FY10 plans?
  12. Just added myself to the http://wefollow.com twitter directory under: #healthcaremarketing #interactive #website
  13. #MassGeneral Dept of Medicine is looking for an experienced #Interactive Producer. http://bit.ly/lqqJ7. Have agency experience? It'll help.
  14. Met with Harvard Medical School yesterday to discuss large organizational #website #redesigns. Thanks for having me over #hms!
  15. When redesigning a hospital website, know what ur getting into, a) new coat of paint, b) new content, or c) new transactional capabilities?
  16. The "MD profile" is the #1 sought after patient content type on a hospital website. What's ur relationship w/ur Credentialing Office like?
  17. Redesigning your hospital website? Put down the wireframes and Photoshop. Have you started with your Taxonomy?
  18. Partners HealthCare is looking for an experienced and talented Interactive Producer in Boston: http://bit.ly/dt0NC
  19. If u r searching 4 care options 4 yourself or a loved one, personalize ur online hospital experience using myMassGeneral http://bit.ly/OHIJ1
  20. massgeneral.org takes silver at the 26th Annual Healthcare Advertising Awards! http://bit.ly/Z7Ep6. Congrats to the team. Onward!