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scottdavisshift

  1. Great three days at ANA Annual Conference--loved hosting the CMO Roundtable with Fidelity, Con Agra, Best Buy and General Mills on the Shift
  2. CMOs, Regain Control of Your Destiny: A recent study by Prophet and the Association of National Advertisers at http://url4.eu/hMGh
  3. Good exec book summary of The Shift if you do not have time to read at http://tinyurl.com/yz3cmp7
  4. Truly impressed seeing GE's healthymagination at work here in Manhatten today as well as the dollars behind it -- http://tinyurl.com/ykz5oe6
  5. Why Marketing Does a Terrible Job of Marketing Itself at http://www.cnbc.com/id/3319...
  6. In Copenhagen, supporting and expecting Chicago to win the 2016 Olympic bid tomorrow
  7. Great to keynote European CMO Conference today. Also fun to hear Chris Hughes talk about 300 million Facebook users.
  8. What is the retail Shift required this holiday season at http://tinyurl.com/ye8rtc5
  9. Beth Comstock, CMO at GE, nails how Marketers can help rebuild the economy at http://tinyurl.com/y9beuxv
  10. Casium wrote a good Reader's Digest summary of concepts from the Shift: http://bit.ly/yScXp
  11. Totally agree that CMO's need to catalyze innovation and own a leadership position in doing so at http://tinyurl.com/lovdn7
  12. CMO's are definitely getting closer to their CEO--quite a Shift--not so much, though, with their CFO's...http://tinyurl.com/n2cztj
  13. Great two days presenting at Ad Tech in Chi-town--catch up on tweets at: http://bit.ly/RAVUA
  14. Talking about Shifting the landscape: Disney buys Marvel at: http://bit.ly/sKlGK
  15. Walmart's commitment to Shift 5 wiwth bill-paying for 'unbanked': http://tinyurl.com/kvrm52
  16. Check out my colleague Dave Aaker speaking to marketers successfully spanning organizational silos http://tinyurl.com/davidaak...
  17. Shifting in the BTB world from the 2009 BMA Annual Conference http://vimeo.com/6183400
  18. Nice Shift review for all you Visionary Marketers on MarketingClimber.com: http://tinyurl.com/l9okh8
  19. Good article on the the effectiveness, realities and growth of twitter in today's Chicago Tribune at http://tinyurl.com/mwm9sz
  20. Shift TV interview on automotive industry and more...filmed just five hours after root canal work yesterday...http://tinyurl.com/ljt3un