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scottdavisshift

  1. Good article on building strong global brands in a Shifting world, through Kellogg alums and profs at http://tinyurl.com/yfe7wdg 8:55 AM Dec 8th from web
  2. Target's controversial shift at: http://tinyurl.com/yktc4ag 9:07 AM Nov 28th from web
  3. Shifting in a retail season of discontent: http://tinyurl.com/y9lsv4u 1:36 PM Nov 23rd from web
  4. Prophet has released its 1rst corp reputation study (130 companies) -- Kellogg's rocks, fin. svcs, not so much: http://tinyurl.com/ybqe7c5 7:58 AM Nov 21st from web
  5. Spoke to huge crowd at AMA Marketing Syposium for Higher Education today -- marketers, across sectors, are all dealing with the same issues 12:41 PM Nov 18th from web
  6. Great executive summary of The Shift study findings at http://tinyurl.com/yjnfy89...lots of examples of ways Marketers can up their game 6:50 PM Nov 16th from web
  7. Great summary of CMO roundtable I hosted at ANA conference--Transparency and Chemistry Key to CMO Longevity at http://tinyurl.com/yk49se8 12:14 PM Nov 10th from web
  8. Great three days at ANA Annual Conference--loved hosting the CMO Roundtable with Fidelity, Con Agra, Best Buy and General Mills on the Shift 4:57 AM Nov 8th from web
  9. CMOs, Regain Control of Your Destiny: A recent study by Prophet and the Association of National Advertisers at http://url4.eu/hMGh 3:55 PM Nov 7th from web
  10. Good exec book summary of The Shift if you do not have time to read at http://tinyurl.com/yz3cmp7 4:17 PM Oct 24th from web
  11. Truly impressed seeing GE's healthymagination at work here in Manhatten today as well as the dollars behind it -- http://tinyurl.com/ykz5oe6 11:29 AM Oct 22nd from web
  12. Why Marketing Does a Terrible Job of Marketing Itself at http://www.cnbc.com/id/33193785 12:13 PM Oct 6th from web
  13. In Copenhagen, supporting and expecting Chicago to win the 2016 Olympic bid tomorrow 5:14 PM Oct 1st from web
  14. Great to keynote European CMO Conference today. Also fun to hear Chris Hughes talk about 300 million Facebook users. 11:02 AM Oct 1st from mobile web
  15. What is the retail Shift required this holiday season at http://tinyurl.com/ye8rtc5 4:35 PM Sep 27th from web
  16. Beth Comstock, CMO at GE, nails how Marketers can help rebuild the economy at http://tinyurl.com/y9beuxv 2:20 PM Sep 24th from web
  17. Casium wrote a good Reader's Digest summary of concepts from the Shift: http://bit.ly/yScXp 8:19 AM Sep 24th from web
  18. Totally agree that CMO's need to catalyze innovation and own a leadership position in doing so at http://tinyurl.com/lovdn7 3:41 PM Sep 13th from web
  19. CMO's are definitely getting closer to their CEO--quite a Shift--not so much, though, with their CFO's...http://tinyurl.com/n2cztj 12:12 PM Sep 8th from web
  20. Great two days presenting at Ad Tech in Chi-town--catch up on tweets at: http://bit.ly/RAVUA 5:19 PM Sep 3rd from web
  • Name Scott M. Davis
  • Location Chicago
  • Web http://www.prophe...
  • Bio I help companies drive demand through more effective use of their Big M marketing and brand assets
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