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scottdavisshift

  1. Good article on building strong global brands in a Shifting world, through Kellogg alums and profs at http://tinyurl.com/yfe7wdg
  2. Target's controversial shift at: http://tinyurl.com/yktc4ag
  3. Shifting in a retail season of discontent: http://tinyurl.com/y9lsv4u
  4. Prophet has released its 1rst corp reputation study (130 companies) -- Kellogg's rocks, fin. svcs, not so much: http://tinyurl.com/ybqe7c5
  5. Spoke to huge crowd at AMA Marketing Syposium for Higher Education today -- marketers, across sectors, are all dealing with the same issues
  6. Great executive summary of The Shift study findings at http://tinyurl.com/yjnfy89...lots of examples of ways Marketers can up their game
  7. Great summary of CMO roundtable I hosted at ANA conference--Transparency and Chemistry Key to CMO Longevity at http://tinyurl.com/yk49se8
  8. Great three days at ANA Annual Conference--loved hosting the CMO Roundtable with Fidelity, Con Agra, Best Buy and General Mills on the Shift
  9. CMOs, Regain Control of Your Destiny: A recent study by Prophet and the Association of National Advertisers at http://url4.eu/hMGh
  10. Good exec book summary of The Shift if you do not have time to read at http://tinyurl.com/yz3cmp7
  11. Truly impressed seeing GE's healthymagination at work here in Manhatten today as well as the dollars behind it -- http://tinyurl.com/ykz5oe6
  12. Why Marketing Does a Terrible Job of Marketing Itself at http://www.cnbc.com/id/33193785
  13. In Copenhagen, supporting and expecting Chicago to win the 2016 Olympic bid tomorrow
  14. Great to keynote European CMO Conference today. Also fun to hear Chris Hughes talk about 300 million Facebook users.
  15. What is the retail Shift required this holiday season at http://tinyurl.com/ye8rtc5
  16. Beth Comstock, CMO at GE, nails how Marketers can help rebuild the economy at http://tinyurl.com/y9beuxv
  17. Casium wrote a good Reader's Digest summary of concepts from the Shift: http://bit.ly/yScXp
  18. Totally agree that CMO's need to catalyze innovation and own a leadership position in doing so at http://tinyurl.com/lovdn7
  19. CMO's are definitely getting closer to their CEO--quite a Shift--not so much, though, with their CFO's...http://tinyurl.com/n2cztj
  20. Great two days presenting at Ad Tech in Chi-town--catch up on tweets at: http://bit.ly/RAVUA