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scottdavisshift

  1. Great three days at ANA Annual Conference--loved hosting the CMO Roundtable with Fidelity, Con Agra, Best Buy and General Mills on the Shift4:57 AM Nov 8th from web
  2. CMOs, Regain Control of Your Destiny: A recent study by Prophet and the Association of National Advertisers at http://url4.eu/hMGh3:55 PM Nov 7th from web
  3. Good exec book summary of The Shift if you do not have time to read at http://tinyurl.com/yz3cmp74:17 PM Oct 24th from web
  4. Truly impressed seeing GE's healthymagination at work here in Manhatten today as well as the dollars behind it -- http://tinyurl.com/ykz5oe611:29 AM Oct 22nd from web
  5. Why Marketing Does a Terrible Job of Marketing Itself at http://www.cnbc.com/id/3319...12:13 PM Oct 6th from web
  6. In Copenhagen, supporting and expecting Chicago to win the 2016 Olympic bid tomorrow5:14 PM Oct 1st from web
  7. Great to keynote European CMO Conference today. Also fun to hear Chris Hughes talk about 300 million Facebook users.11:02 AM Oct 1st from mobile web
  8. What is the retail Shift required this holiday season at http://tinyurl.com/ye8rtc54:35 PM Sep 27th from web
  9. Beth Comstock, CMO at GE, nails how Marketers can help rebuild the economy at http://tinyurl.com/y9beuxv2:20 PM Sep 24th from web
  10. Casium wrote a good Reader's Digest summary of concepts from the Shift: http://bit.ly/yScXp8:19 AM Sep 24th from web
  11. Totally agree that CMO's need to catalyze innovation and own a leadership position in doing so at http://tinyurl.com/lovdn73:41 PM Sep 13th from web
  12. CMO's are definitely getting closer to their CEO--quite a Shift--not so much, though, with their CFO's...http://tinyurl.com/n2cztj12:12 PM Sep 8th from web
  13. Great two days presenting at Ad Tech in Chi-town--catch up on tweets at: http://bit.ly/RAVUA5:19 PM Sep 3rd from web
  14. Talking about Shifting the landscape: Disney buys Marvel at: http://bit.ly/sKlGK6:37 AM Aug 31st from web
  15. Walmart's commitment to Shift 5 wiwth bill-paying for 'unbanked': http://tinyurl.com/kvrm529:50 AM Aug 28th from web
  16. Check out my colleague Dave Aaker speaking to marketers successfully spanning organizational silos http://tinyurl.com/davidaak...10:05 AM Aug 27th from web
  17. Shifting in the BTB world from the 2009 BMA Annual Conference http://vimeo.com/61834008:38 AM Aug 22nd from web
  18. Nice Shift review for all you Visionary Marketers on MarketingClimber.com: http://tinyurl.com/l9okh81:35 PM Aug 17th from web
  19. Good article on the the effectiveness, realities and growth of twitter in today's Chicago Tribune at http://tinyurl.com/mwm9sz2:30 PM Aug 16th from web
  20. Shift TV interview on automotive industry and more...filmed just five hours after root canal work yesterday...http://tinyurl.com/ljt3un10:09 AM Aug 12th from web
  • Name Scott M. Davis
  • Location Chicago
  • Web http://www.prophe...
  • Bio I help companies drive demand through more effective use of their Big M marketing and brand assets
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