rimmkaufman
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rkgblog: Quality Score and PPC Management: Quality Score and Bid play equal roles in determining an ads..
7:48 AM Nov 4th
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rkgblog: Coupon Affiliates Can Prove Their Value: Do coupon affiliates drive incremental sales? I'm dou..
11:16 AM Nov 2nd
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rkgblog: PPC: The Wrong Way to Improve Efficiency: Study the data carefully before making rash moves.
6:15 AM Oct 28th
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rkgblog: PPC: Holiday Bid Management Tips: Anticipating traffic value shifts at the holidays is the key..
5:15 AM Oct 26th
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rkgblog: Branding through Paid Search?: We’ve seen clients reallocate branding funds from offline marke..
6:15 AM Oct 21st
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rkgblog: PPC Engine Loyalty Study: A new study on search engine loyalty from the RKG skunk-works
6:14 AM Oct 19th
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rkgblog: CPCs & Average Position Subtleties: Occasionally, an increase in a term’s average CPC can occu..
8:15 AM Oct 14th
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rkgblog: PPC: the Importance of Click Volume: Thin data impacts every paid search program.
5:14 AM Oct 13th
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rkgblog: Democracy Comes to RKGBlog: More ideas from more people.
6:14 AM Oct 12th
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rkgblog: Google AdWords Plusbox Revisited: New Google AdWords Plusbox Functionality, SERP Layout &..
7:45 AM Oct 8th
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rkgblog: Bing Cashback: Pitfalls for Paid Search Advertisers: Cashback is an attractive system: Bing pa..
7:15 AM Oct 6th
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rkgblog: Bing Cashback Basics: Bing Cashback pays users to make purchases using Bing. Here's how it works.
12:16 PM Oct 5th
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rkgblog: PPC Conversion Rate Drop? Time to dig in: Sudden drops in conversion rates can happen for a va..
8:45 AM Oct 1st
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rkgblog: PPC: Process Not Planning: Success in paid search demands first rate processes for anticipatin..
6:15 AM Sep 28th
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rkgblog: Recognizing Signal & Noise in Paid Search: In paid search, metrics often vary in unexpected way..
8:14 AM Sep 22nd
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rkgblog: RKG in Vegas for Shop.org ‘09 Annual: We'll be exhibiting at next week's Shop.org Summit in Las..
10:00 AM Sep 17th
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rkgblog: eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo: Has eBay been phasing out synd..
1:55 PM Sep 16th
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rkgblog: Google as Big Brother: Google predicts shifting from CPC to CPA and keyword-free advertising. S..
6:28 AM Sep 16th
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rkgblog: Why are Brand Sales Down?: PPC ads do not control brand traffic or sales; rather, other adverti..
10:26 AM Sep 14th
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rkgblog: Bing Click Share Update: When we last reported on MSN’s share of paid search clicks we no..
8:27 AM Sep 10th
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- Name Rimm-Kaufman Group
- Location Charlottesville, VA
- Web http://www.rimmka...
- Bio Search, Marketing & Musings in 140 Characters or Less
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