retailleau
- " What you say in advertising is more important than how you say it " David Ogilvy5:26 PM Oct 15th from web
- " The more informative your advertising, the more persuasive it will be " David Ogilvy5:26 PM Oct 15th from web
- The headline is the " ticket on the meat" Use it to flag down readers who are prospects for the kind of product you are advertising5:25 PM Oct 15th from web
- " The best ideas come as jokes. Make your thinking as funny as possible "
David Ogilvy5:25 PM Oct 15th from web
- The advertisers who believe in the selling power of jingles have never had to sell anything5:24 PM Oct 15th from web
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.5:22 PM Oct 15th from web
- " Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product " David Ogilvy5:21 PM Oct 15th from web
- " Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals " David Ogilvy5:20 PM Oct 15th from web
- Do You Want Fine Writing ? Do You Want Masterpieces? …Or Do You Want to See Your Goddamned Sales Curve Start Moving Up ?5:17 PM Oct 15th from web
- I do not regard advertising as entertainment or art form, but as a medium of information5:14 PM Oct 15th from web
- A good advertisement is one which sells the product without drawing attention to itself 5:12 PM Oct 15th from web
- Do you want fine writing? Do you want masterpieces ? Or do you want to see the goddamned sales curve start moving up ?5:12 PM Oct 15th from web
- Copywriter Chapitre 1 - L’établissement des lois de la publicité: L’établissement des lois de la publi.. 12:03 PM Oct 15th from twitterfeed
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- Copywriter Chapitre 19 - La lettre de vente: La lettre de venteC’est une phase publicitaire qui mérite.. 8:42 AM Oct 15th from twitterfeed
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- Copywriter Chapitre 18 - La publicité négative: La publicité négativeS’attaquer à un concurrent n’a ja.. 8:42 AM Oct 15th from twitterfeed
- Hypnotic Copywriter Comment créer de bonnes accroches ?: David Ogilvy, fondateur de Ogilvy &a.. 8:42 AM Oct 15th from twitterfeed
- Cyberdépendance La Cyberdépendance : Phénomène nouveau: La cyberdépendance est un phénomène rela.. 8:42 AM Oct 15th from twitterfeed
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- Name Fabrice Retailleau
- Location Paris France
- Web http://fabrice-re...
- Bio « Quand les gens ne s'amusent pas, ils sont incapables de produire de la bonne publicité » David Ogilvy
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