r2rothenberg
- McSweeney's starting a digital agency! Should invite them to join IAB Agency Advisory Board? http://www.mcsweeneys.net/2...about 23 hours ago from TweetDeck
- @pblackshaw A landline.6:21 AM Jul 15th from TwitterFon in reply to pblackshaw
- Something to love @ IAB Mobile confab: IAB & MMA on stage together, discussing deep collaboration on multiple fronts #iabnet9:32 AM Jul 13th from TwitterFon
- @socialmedium wifi password is IAB2009. It's in the agenda book9:23 AM Jul 13th from TwitterFon in reply to socialmedium
- RT @putzeys: RT @iab: Time to take a deep dive into the IAB Mobile Buyer's Guide, check it out at www.iab.net #iabnet8:55 AM Jul 13th from TwitterFon
- RT @ischafer Mobile apps are software, not ads. If you don't treat them as such, they'll wither and die. #iabnet (Backatya! Ads=software)8:42 AM Jul 13th from TwitterFon
- Dynamic Logic research at IAB Mobile confab shows brand impact derives f/ creative+clutter-freedom. Listen up, online pubs & mktrs! #iabnet8:37 AM Jul 13th from TwitterFon
- RT @TJCNYC: Great question from Randall Rothebberg: do apps need to be creatively refreshed just like ads? #iabmobile [I think yes] #iabnet8:34 AM Jul 13th from TwitterFon
- I think I invented a new concept @ IAB Mobile Marketplace: the "app gap" - the gulf betw. marketers who get mobile and those who don't.6:19 AM Jul 13th from TwitterFon
- @nechmads Shahar, jarret de porc aux lentille will give you plenty of gas9:05 AM Jul 8th from TwitterFon
- @vonsydow Jack Myers stats: 2008, total below the line spend = 70% of marketing budgets, above the line = 30%[8:57 AM Jul 8th from TwitterFon in reply to vonsydow
- My continual surprise at mobile ad conclaves: Most talk about brand advertising and ignore below-the-line budgets - which are 2x as large8:45 AM Jul 8th from TwitterFon
- Is @ Columbia Institute for Tele- information conference on mobile adv., thrown by old pal Eli Noam. Here: MTV, AT&T, 4A's, Weather, etc8:23 AM Jul 8th from TwitterFon
- Our impromptu July 4 afternoon get-together turned into a 9-hr party, afterparty & postafterparty w/ island pals. A glorious burgerful 4th!9:27 AM Jul 5th from TwitterFon
- @David_Spitz Sorry we missed you & Dave's soirée. Unexpected guests kept us housebound.9:10 AM Jul 5th from TwitterFon in reply to David_Spitz
- Is making a belated holiday exodus to Shelter Island with his beloved SR. The big Q: Will there be any burgers and sausages left @ the IGA?7:31 AM Jul 4th from TwitterFon
- Saw "Public Enemies." What a letdown, especially after the hype! Slow, no personality - & what up with Billy Crudup's J. Edgar accent?6:54 AM Jul 4th from TwitterFon
- RT @stephcliff: ANA, 4A's, IAB debut new privacy standards for behavioral tracking. Will it fend off regulation? http://bit.ly/3lRZR7:34 AM Jul 2nd from TweetDeck
- I'm in the lobby of The Standard hotel in NYC's Meatpacking District, and as cynical as I am, I must say it's spectacular and fabulous.3:54 PM Jun 30th from TwitterBerry
- @perlorian it's true - I will. But why is that weird?2:05 PM Jun 26th from TwitterFon
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- Name Randall Rothenberg
- Location New York City
- Web http://www.randal...
- Bio President & CEO, Interactive Advertising Bureau: www.iab.net
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