r2rothenberg
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RT @: RT @ R2 nails it with this advertising opus. Awesome seminal piece:
8:20 AM Nov 20th
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RT @: Probably the most important piece ab. marketing in recent years. F/ Randy Rothenberg (@)
8:19 AM Nov 20th
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is still singing after last night's premiere of the Gershwins' "Girl Crazy" at City Center's Encores! Embrace me!
7:28 AM Nov 20th
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Brian Perkins is a remarkable Ad Council Annual Dinner chair. Recession notwithstanding, he helped raise a record $2.5 million
4:53 PM Nov 18th
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RT @: 2 people in the room are using real-time bidding. Next year will be 50% of the room. summit
11:38 AM Nov 16th
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RT @: : how do we educate the public ab. cookies & the fact that they can be targeted with specific ads for a better experience?
11:36 AM Nov 16th
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RT @: RFP based premium content buys will shrink to 30% of all spending - COO GroupM all about data
11:31 AM Nov 16th
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RT @: RT @: IAB releases update to 2009 Ad Unit Guidelines -
11:14 AM Nov 16th
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@ If you're looking for a short, balding guy with several chins. I am an AFTRA member
11:10 AM Nov 16th
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in reply to tomcunniff
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RT @: IAB creative certification. Use the best practices manuals combined with metrics. summit
8:50 AM Nov 16th
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RT @: IAB Ad Ops event - panel on AdFormats . Video/Mobile is all they plan to talk about. Have they given up on Display?
8:50 AM Nov 16th
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RT @ - full commentary on IAB Ad Ops Summit, play by play on the Operative Blog -
8:28 AM Nov 16th
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has a new "clog" posting: "Is Marketing a Strategic Resource or a Procured Commodity?" Your thoughts?
8:04 AM Nov 16th
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RT @: Not many tweets from the IAB Ad Ops summit. Probably because people are listening!
7:20 AM Nov 16th
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RT @: iab's @ has gargantuan post on 'civil war' betw. commodity adv & strategic engagement: maybe not either-or.
6:55 AM Nov 16th
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RT @: Great post from @ on Mktg as Strategic Resource or Commodity. References Booz's MME 2010
6:55 AM Nov 16th
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RT @: At IAB Ad Ops Summit -Google's Adrian D'Souza says interactive will soon set the standard for traditional media ad ops.
6:54 AM Nov 16th
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RT @: At iab Ad Operation summit New York City (350 participants)
6:52 AM Nov 16th
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RT @: At the Iab ad operations summit. Rothenberg ... " ad ops are the new rock stars of media" couldn't agree more
6:52 AM Nov 16th
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RT @: IAB Releases “Vast 2.0,” Streamlines Process of Serving Digital Video, the Next Version of Digital Video..
6:51 AM Nov 16th
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- Name Randall Rothenberg
- Location New York City
- Web http://www.randal...
- Bio President & CEO, Interactive Advertising Bureau: www.iab.net
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