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r2rothenberg

  1. McSweeney's starting a digital agency! Should invite them to join IAB Agency Advisory Board? http://www.mcsweeneys.net/2...
  2. @pblackshaw A landline.
  3. Something to love @ IAB Mobile confab: IAB & MMA on stage together, discussing deep collaboration on multiple fronts #iabnet
  4. @socialmedium wifi password is IAB2009. It's in the agenda book
  5. RT @putzeys: RT @iab: Time to take a deep dive into the IAB Mobile Buyer's Guide, check it out at www.iab.net #iabnet
  6. RT @ischafer Mobile apps are software, not ads. If you don't treat them as such, they'll wither and die. #iabnet (Backatya! Ads=software)
  7. Dynamic Logic research at IAB Mobile confab shows brand impact derives f/ creative+clutter-freedom. Listen up, online pubs & mktrs! #iabnet
  8. RT @TJCNYC: Great question from Randall Rothebberg: do apps need to be creatively refreshed just like ads? #iabmobile [I think yes] #iabnet
  9. I think I invented a new concept @ IAB Mobile Marketplace: the "app gap" - the gulf betw. marketers who get mobile and those who don't.
  10. @nechmads Shahar, jarret de porc aux lentille will give you plenty of gas
  11. @vonsydow Jack Myers stats: 2008, total below the line spend = 70% of marketing budgets, above the line = 30%[
  12. My continual surprise at mobile ad conclaves: Most talk about brand advertising and ignore below-the-line budgets - which are 2x as large
  13. Is @ Columbia Institute for Tele- information conference on mobile adv., thrown by old pal Eli Noam. Here: MTV, AT&T, 4A's, Weather, etc
  14. Our impromptu July 4 afternoon get-together turned into a 9-hr party, afterparty & postafterparty w/ island pals. A glorious burgerful 4th!
  15. @David_Spitz Sorry we missed you & Dave's soirée. Unexpected guests kept us housebound.
  16. Is making a belated holiday exodus to Shelter Island with his beloved SR. The big Q: Will there be any burgers and sausages left @ the IGA?
  17. Saw "Public Enemies." What a letdown, especially after the hype! Slow, no personality - & what up with Billy Crudup's J. Edgar accent?
  18. RT @stephcliff: ANA, 4A's, IAB debut new privacy standards for behavioral tracking. Will it fend off regulation? http://bit.ly/3lRZR
  19. I'm in the lobby of The Standard hotel in NYC's Meatpacking District, and as cynical as I am, I must say it's spectacular and fabulous.
  20. @perlorian it's true - I will. But why is that weird?