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RT @nansen: How come WhiteHouse had 2 build tent,etc 4 state dinner?Gee..they could dine inside WH &save some $$.It is borrowed $$!about 8 hours agofrom TweetDeck
@JordanRaynor Lesson: No one silver bullet. Consistent execution across the board was the hallmark of Obama '08 and McDonnell '09about 15 hours agofrom TweetDeck
@JordanRaynor It was metrics-based to the point of being paint-by-numbers. They once didn't change their homepage for 3 weeks b/c it workedabout 15 hours agofrom TweetDeck
@JordanRaynor Bottom line: Actually believe your grassroots can do it. Don't underestimate them. Make them a key part of the team.about 15 hours agofrom TweetDeck
@JordanRaynor In no particular order, 1) robust web platform that scales and captures enthusiasm, 2) video, video, video 3) email strategyabout 15 hours agofrom TweetDeck