pHammerbeck
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Costco dumps Coke, CVS dumps Energizer. Retailers flexing their muscles. RT @: CVS delists Energizer
about 11 hours ago
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See Pentagram's take RT @ No logos/trademarks: Australia regulates tobacco packaging
about 11 hours ago
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Emotion becoming a big part of luxury branding > RT@AnxietyIndex: Godiva sells chocolate’s ‘golden moment’ @
7:23 AM Nov 25th
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Love this! > Whole Foods rewarding workers for weight loss (voluntary program) >
9:36 AM Nov 24th
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We canned tomatoes for first time this year - Ball jars! RT @: 10 Brands That Boomed During the Recession
12:09 PM Nov 23rd
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Risky, but smart. RT @: Luxury retailers get mojo back by deliberately running low on merchandise.
8:52 AM Nov 19th
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Biz leaders investing in innovation again (good), but mostly via line extensions (good enough?) >
7:41 PM Nov 16th
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RT @: 80% of brand interaction happens through the package -Scott Lucas, Interbrand
7:38 AM Nov 16th
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Method's Eric Ryan says creative should stay in-house. "The soul cannot be outsourced," he said at ANA conference >
8:22 PM Nov 15th
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See what @ packaging looks like after 90 days in the compost pile > (via @)
12:37 PM Nov 12th
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yes! RT @: If business is about creating emotional ties w/customers, then aesthetics is superglue that binds them to your brand
12:35 PM Nov 12th
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Good advice for brands too > RT@maureenmfarrell: Howard Schultz on Starbucks music picks: "Great retailers provide a sense of discovery."
9:29 AM Nov 12th
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BPA in plastics linked to health effects (one of first studies on humans, though very high levels likely not typical) >
1:08 PM Nov 11th
from web
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Off the mark? New Sears, Kmart exec not out to "remake" brand, wears designer Zegna blazer to interview >
9:02 AM Nov 11th
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What not to do: Gatorade rebrands as "G" and dilutes sports heritage.; now it launches new line 4 hard-core athletes >
9:28 AM Nov 10th
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"new luxury" is true luxury RT@BRANDPACKAGING: Luxury brands should remain elite, avoid democratization @
9:01 AM Nov 10th
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RT @: RT @ @: Bass Ale was first formally registered trademark, 01/01/1876:
4:35 AM Nov 8th
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Thoughts from @ > @ @: Some innovation is unnecessary and some is just bad
4:12 PM Nov 5th
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RT @: The tactile feel of a brand is important
6:59 PM Nov 4th
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@ Must admit it looks good: classic yet relevant. But Boston Globe shot of moody designer, ropes all askew ... a bit much. Thnx.
12:48 PM Nov 3rd
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in reply to LLBean_PR
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- Name pauline hammerbeck
- Location Chicago
- Web http://www.brandp...
- Bio editor of BrandPackaging: brand identity, package design, marketing, consumer insights & trends
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