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operativewords

  1. @rollermt Writing, Marketing and Liberal Arts. Be an intern @ an agency. Me? I'm a linguist. More here: http://tinyurl.com/yhgjcmt 12:49 PM Nov 30th from TweetDeck in reply to rollermt
  2. @BeccsRebecca Not a book per se but quite a few articles about brand naming and #linguistics. http://tinyurl.com/yj2oeq6 11:54 AM Nov 30th from TweetDeck in reply to BeccsRebecca
  3. "Branding is not a democracy." -Fred Smith, FedEx #branding #creativity #naming 4:20 PM Nov 21st from TweetDeck
  4. @LeadCreatives Thanks for the RT! 8:38 PM Nov 20th from TweetDeck in reply to LeadCreatives
  5. Great minds don't think alike. #creativity #branding #naming 7:48 PM Nov 20th from web
  6. Just commented on DuestsBlog about cross-section trademarks of candy bars -- sweet, sweet candy bars. http://tinyurl.com/y96cpxn 4:39 PM Nov 20th from TweetDeck
  7. RT @susanbeebe Twitter :: Guidelines for Use of the Twitter Trademark - #Branding #Naming #Trademark http://post.ly/D2Bo 4:00 PM Nov 20th from Posterous
  8. There's rarely one right name. A name becomes right based on how it's used in the real world. #branding #naming 3:01 PM Nov 20th from TweetDeck
  9. @Fritinancy RT @tankstudio Best book on brand naming http://tinyurl.com/yfzlnxu 11:35 PM Nov 19th from web
  10. thinks most red flags are actually red herrings 4:33 PM Nov 19th from web
  11. When researching names, don't ask if they fit the product category. Great brand names are misfits. http://tinyurl.com/nameresearch #naming 11:19 AM Nov 18th from TweetDeck
  12. @NewBusinessHawk TX 4 RT! 10:37 AM Nov 18th from TweetDeck in reply to NewBusinessHawk
  13. Products that defy literal or objective description have creative names http://bit.ly/creativenames #naming #creativity 5:05 PM Nov 17th from TweetDeck
  14. @Fritinancy One "sells" for money but "sells-in" for acceptance. It's parallel with "buy" and "buy-in". 1:51 PM Nov 17th from TweetDeck in reply to Fritinancy
  15. @asl_h888 "Obrigado" for the RT! 1:22 PM Nov 17th from TweetDeck in reply to asl_h888
  16. Names without meaning are easy to sell-in to clients who are risk averse. They offer nothing to offend - or to love. http://bit.ly/allfor1 12:26 PM Nov 17th from web
  17. @Languagebandit ...and "gordita" means "little fat girl" in Spanish 11:12 AM Nov 17th from web in reply to Languagebandit
  18. Brand #naming stories from a 17-year client relationship. A very special Operative Words post. http://tinyurl.com/yagkqfk 5:35 PM Nov 16th from TweetDeck
  19. @NewBusinessHawk Thanks for sharing the Operative Words article! http://bit.ly/1QocSQ 9:28 PM Nov 13th from TweetDeck in reply to NewBusinessHawk
  20. Labels change perception #naming #branding #semantics 8:58 PM Nov 13th from TweetDeck