nextsmart
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Never sell the audience. Engage them in a topic that means something to them, then give the brand all the credit.
5:39 PM Jun 30th
from Seesmic Desktop
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We look for what has meaning to the audience, not the client. Smart believes the Audience doesn’t care about the client.
5:33 PM Jun 30th
from Seesmic Desktop
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People hate to be thought of as customers or consumers. Smart believes they are what they are: the Audience.
5:19 PM Jun 30th
from Seesmic Desktop
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Smart is not hard to work for. But it is hard to be.
5:13 PM Jun 30th
from Seesmic Desktop
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NeoAdvertising is any means of engaging the interest of the audience. Smart never refers to them as “customers."
6:18 PM Jun 27th
from web
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Smart is the very first NeoAdvertising agency. What Smart does has never been done before. Welcome to the bleeding edge.
6:17 PM Jun 27th
from web
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Smart work day: 18 hrs/5 time zones. Smart windows: painted black. Smart employees: brilliant vampires. Outcome: TBD
6:17 PM Jun 27th
from web
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Smart takes its work to extremes. Smart only handles one client at a time. Our current client is the taxpayer/shareholders of GM. Extremes.
6:16 PM Jun 27th
from web
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Smart doesn’t work for clients. Smart works for the audience. Clients retain Smart to understand and engage the interest of their audience.
6:16 PM Jun 27th
from web
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RT @: Ever feel like you jumped in quicksand and someone threw you a bowling ball? That would be me.
10:14 PM Jun 25th
from web
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People relate to 4 things: their family, growth, security and fun. Unusual ads for the sake of unusal are meaningless to them.
10:10 PM Jun 25th
from web
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Advertising has become a fashion show for the blind.
10:09 PM Jun 25th
from web
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For the cost of craft services on a Pytka shoot Patron made themselves famous around the world.
10:08 PM Jun 25th
from web
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If your agency recommends a celebrity to endorse your product, make sure your audience agrees they are a celebrity.
10:08 PM Jun 25th
from web
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Nobody spends two million dollars producing a commercial so it will sell. They do it so they can go to Cannes.
10:07 PM Jun 25th
from web
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Andy Mitchell, VP Digital Mktg, CNN: "People don't say great things online. Just hang your brand out there." Which justifies his job how?
5:30 PM Jun 23rd
from web
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Comcast's Frank Eliason hired 7 people to keep up w Twitter and 10K blogs. How about hiring someone to answer the phone in tech support?
5:30 PM Jun 23rd
from web
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John Harrobin, SVP Mktg Verizon said, "Engagement is in our zone." Which is why they have me on hold. To talk to a machine.
5:29 PM Jun 23rd
from web
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We worked for the L.A. City Attorney to end the war between the Crips and Bloods. Our CFO refused to be paid in crack.
5:28 PM Jun 23rd
from web
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Sometimes it just doesn't work out. Battaglia Rodeo Drive paid us $10K a month. I spent $20K on their Brioni suits.
5:27 PM Jun 23rd
from web
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- Name The Next Smart
- Location Los Angeles, CA
- Web http://thenextsma...
- Bio First ever NeoAdvertising agency. No more advertising as usual. New is what we do.
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