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was originally going to do a summary broken down by 140 characters, but that is going to be a bit overwhelming for us all #aptchat3:55 PM Jun 26thfrom TweetChat
so whitepaper recommends ways to easily run a cost per lead analysis that can give apts a consistent way to evaluate sources #aptchat3:55 PM Jun 26thfrom TweetChat
there are problems with attributing leases to sources, leaving apt manager of an unclear picture of how to continue ad spend #aptchat3:52 PM Jun 26thfrom TweetChat
the convention the white paper evaluates is that assessing advertising on a cost per lease basis can be problematic #aptchat3:51 PM Jun 26thfrom TweetChat