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mcluhan

  1. Far more thought and care go into the composition of a prominent ad in a newspaper than go into the writing of their features and editorials
  2. Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort
  3. All media exist to invest our lives with artificial perceptions and arbitrary values.
  4. We shape our tools, and thereafter our tools shape us. Media are make-happen rather than make-aware agents.
  5. The village is not the place to find ideal peace and harmony. Exact opposite.
  6. The tribal-global village is far more divisive - full of fighting - than any nationalism ever was. Village is fission, not fusion, in depth.
  7. disagreement on all points. It never occurred to me that uniformity and tranquility were the properties of the global village...
  8. The more you create village conditions, the more discontinuity and division and diversity. The global village absolutely insures maximal
  9. There is more diversity, less conformity under a single roof in any family than there is with the thousands of families in the same city.
  10. The utmost purity of mind is no defense against bacteria. To resist TV, therefore, one must acquire the antidote of related media like print
  11. Since TV, the whole American political temperature has cooled down, down, until the political process is almost approaching rigor mortis.
  12. ... long before they exert their full impact.
  13. The hope of immunizing society comes from the artist, who detects the changes in the wind resulting from new technologies ...
  14. http://youtube.com/watch?v=...
  15. Understanding always requires a multidimensional approach.
  16. My approach to any question? To refuse to have a fixed viewpoint.
  17. The events of the last thirty years have proved me more right than wrong.
  18. Much of what I had to say makes a good deal more sense now than it did in 1964.
  19. Unless a statement is startling, no one will pay any attention.
  20. Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.