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marygospe

  1. RT @mikegospe: Confused about features vs benefits? 5 criteria to critiquing a well-crafted benefit statement. http://tinyurl.com/ydcd93f
  2. GreenTown Los Altos Coat Drive: "Going Green Goes Fashionable" http://bit.ly/6dfiJj
  3. RT @green_town: Summary of Don Weden's talk to GreenTown Los Altos: "Winds of Change" http://bit.ly/6khWf4
  4. Becoming your buyer - 3 key exercises for building personas, positioning & the message box by Mike Gospe http://bit.ly/6iP9oG
  5. Planning for the recovery? What's the new normal? Mary Sullivan explains... http://bit.ly/8zmtY0
  6. Stanford to grow a full-scale sustainable produce operation http://bit.ly/36IG52
  7. RT @mikegospe: Does your company have a social media policy? Advice and examples of policy statements are here: http://tinyurl.com/y9kqw9j
  8. How are American Airlines, Harley Davidson, Warner Bros Records, and Dell using social media? http://bit.ly/1THRtn
  9. RT @mikegospe: CIOs look for different types of content at different phases of the buying process. http://tinyurl.com/ybosb9x
  10. RT @morecontrary: "Why Customers Defect": My guest post on @jenberkley's The Insight Advantage blog http://tinyurl.com/ybyxvae
  11. #ttgtsummit mkters should create comparison/review content 4 consideration & decision buy stages
  12. RT @jill_rowley: Mktg needs to create content that covers all buying stages -awareness, consideration, decision #TTGTSummit
  13. Marketers will increase social media outreach (75%), SEO (51%) and email campaigns (49%) in 2010 per Unisfair http://bit.ly/GNGUy
  14. Research Shows Social, Lead Gen Links Create Tipping Point For Virtual Events: http://bit.ly/44BqEi via @addthis
  15. RT @mikegospe: Planning your 2010 Customer Advisory Board? Check out these articles: http://bit.ly/4rTGH5
  16. @clarashih #DMA Clara Shih on “Marketing in the Facebook Era” http://bit.ly/Qfhfi
  17. RT @mikegospe: Insights into the CIO buying process: http://tinyurl.com/y9t5yv4 & http://tinyurl.com/y8stf3s
  18. @clarashih #DMA facebook fans are ultimate in opt-in marketing
  19. @clarashih #DMA marketers need to be where their audience is-increasingly on facebook
  20. @clarashih #DMA Facebook ads new form of highly personalized direct Mktg